Real Estate Appraiser Specializing in Commercial Industrial Residential Income Land & Single Family Residential Properties Existing or Proposed Construction Estate & Gift Tax Conservation Easements Partial Values Fractional Interests Former Senior Appraiser United States Treasury Department IRS Large Business and International Division California General Certified Real Estate Appraiser FHA Approved

Michael F. Ford #AG002512

 

August 16, 2011 - With increased interest in the IRS DLOM Training Aid , I have inserted my original source document here for ease of reading, and preservation of tables, graphs, etc.. The web page width has also been modified to make viewing the pdf document easier.  My text version remains (following) to preserve the ability of search engines to find these pages. Please allow time for your pdf reader to open.

Discount for Lack of Marketability

Job Aid for IRS Valuation Professionals

(Text Version Below)

Discount for Lack of Marketability

Job Aid for IRS Valuation Professionals

 

September 25, 2009

Developed by Engineering/Valuation Program DLOM Team:

Mike Gregory, ASA, AVA

Engineering Territory Manager Issue Champion

Sue Kurzweil, CPA, ASA

National Business Valuation Issue Coordinator Project Manager

Jeff Myers, ASA, AVA

Engineering Team Manager Team Member

Laura Goldberg, AVA

Engineer Team Member

Ernie DeRosa, AVA

Financial Analyst Team Member

James McCann, ASA

Financial Analyst Team Member

Aberdeen Sabo, Estate Tax Attorney Advisor

Disclaimer

This job aid is meant to provide information to IRS Valuation Analysts when

considering the Discount for Lack of Marketability (DLOM). Always read Section

E, Evaluation and Recommendations, in conjunction with Section D, Summary of

Approaches to DLOM. Note that while certain of the studies reviewed may

indicate large discounts, such discounts are not appropriate in all facts and

circumstances. The Valuation Analyst must have a clear understanding of the

facts and circumstances of each interest to be valued, use professional judgment

in choosing a DLOM just as is done for all other parts of a valuation, and apply a

reasonableness test. In other words, the Analyst must get behind the data used

to support a DLOM choice rather than simply using summary statistics and

resulting conclusions developed by somebody else.

The job aid does not make any bright line selections or exclusions as to what

approach to DLOM is best in any given set of circumstances—that is up to the

Valuation Analyst's professional judgment.

Acknowledgements

The DLOM Team would like to extend their thanks to the following IRS valuation

professionals who reviewed drafts of this job aid:

Monty Careswell, CPA, ASA, CVA Team 1855, Denver, CO

Paul Elkins, CPA, CVA Team 1876, King of Prussia, PA

James Peacock, AVA Team 1831, Austin, TX

Terry Savill, AVA Team 1833, Fort Worth, TX

Also like to thank Counsel reviewers as coordinated through Steve Blum, and

Engineer Manager Jack Jolly who handled the design and upload to the intranet.

Table of Contents

DLOM Job Aid

A. EXECUTIVE SUMMARY ........................................................................................1

B. INTRODUCTION...................................................................................................3

C. GENERAL MARKETABILITY DISCOUNT INFORMATION.............................................5

1. MARKETABILITY DEFINED 5

2. FACTORS INFLUENCING MARKETABILITY IDENTIFIED 6

3. WILLING SELLER CONSIDERATION 8

4. MARKETABILITY OF MINORITY VS. CONTROLLING INTERESTS 9

5. SAMPLE INITIAL IDR ITEMS ON MARKETABILITY 10

D. SUMMARY OF APPROACHES TO DLOM .............................................................12

1. BENCHMARK APPROACHES 12

a) Restricted Stock Studies 12

b) Pre-Initial Public Offering (Pre-IPO) Studies 19

c) Restricted Stock Equivalent Analysis 23

d) Cost of Flotation 25

e) Mandelbaum Factors, Judge Laro, 1995 27

2. SECURITIES-BASED APPROACHES 30

(a) Long-Term Equity Anticipation Securities (“LEAPS) – Robert Trout, 2003,

and Ronald Seaman, 2005 30

(b) The Longstaff Study, Journal of Finance, December 1995 32

(c) The Chaffee Study 35

(d) Bid-Ask Spread Method to Determine DLOM 36

3. ANALYTICAL APPROACHES 39

(a) Karen Hopper Wruck 41

(b). Hertzel and Smith 43

(c). Bajaj, Denis, Ferris and Sarin 46

(d). Ashok B. Abbott 50

4. OTHER APPROACHES 54

(a) QMDM (Christopher Mercer) 54

(b) NICE (William Frazier) 56

(c) NERA (David Tabak) 59

(d) Partnership Profiles (Partnership Spectrum) 62

(e) Public vs. Private P/E Ratios in Acquisitions (MergerStat) 65

E. EVALUATION AND RECOMMENDATIONS ..............................................................68

1. APPROACHING MARKETABILITY DISCOUNT AS A REVIEWER 68

2. APPROACH MARKETABILITY DISCOUNT AS A VALUATOR 68

3. DEALING WITH MARKETABILITY DISCOUNT IN A REPORT REVIEW UNDER CERTAIN

SPECIFIC SITUATIONS – TYPICAL REPORT LANGUAGE FOR GETTING STARTED 69

a) Use of Pre-IPO studies to support DLOM 69

b) Use of simple average or median from Restricted Stock Studies 70

c) Use of analytical study results without getting behind data 73

d) Use of study results not supported by market data 74

e) Reliance solely on court decisions 75

4. SOURCES AVAILABLE TO IRS VALUATION ANALYSTS 76

Table of Contents

DLOM Job Aid

F. SUMMARY AND CONCLUSIONS...........................................................................78

G. BIBLIOGRAPHY ................................................................................................79

TABLE 1 ANALYSIS OF SEC INSTITUTIONAL INVESTORS RESTRICTED STOCK STUDY .84

TABLE 2 ANALYSIS OF MPI RESTRICTED STOCK STUDY ..........................................85

EXHIBIT A—REVIEW FMV RESTRICTED STOCK MODEL...........................................86

EXHIBIT B—PRE-IPO STUDIES ..............................................................................95

EXHIBIT C–ANALYTICAL APPROACH REVISITED ......................................................98

EXHIBIT D—DLOM FILES ON SHARED FOLDER ....................................................106

Access to studies and articles:

The DLOM Team has attempted to provide access to most of the DLOM studies

and articles discussed in this job aid.

Website—where the author has a website, a link to that site is included in

the job aid.

Electronic—where we were able to get an electronic copy it is available on

the Engineer shared folder that is part of the IRS intranet. Access is

limited to those who have been granted permission. See Engr Prog

Shared Folder\DLOM Team. For those who do not have access, please

contact Jack Jolly.

Other—some studies/articles were not converted to electronic format due

to size or perceived limited interest. If needed, contact a DLOM Team

member for its availability.

A. Executive Summary

DLOM Job Aid page 1

A. Executive Summary

In June 2008 a team was formed for the purpose of exploring and developing

information to assist valuators in the Internal Revenue Service Large and Mid-

Size Business (LMSB) Engineering Program in dealing with the Discount for Lack

of Marketability (DLOM) as such is used in valuation reports. Among the activities

to be undertaken by the team was the clarification of the definition of Discount for

Lack of Marketability, exploration of the state of the art in estimating this

discount, analysis of current estimating models, review of court commentaries,

and documentation of any concerns with the use of the various approaches

considered. The team’s focus was to define the issues around DLOM and to

develop pro forma IDR’s and audit techniques to assist valuators in the field. This

information should be of value not only to our own personnel but also to our

valuation customers.

Background: Initially, the team was charged with assisting Howard Lewis,

Engineering Program Manager, who had been asked to act as a moderator for a

summit on DLOM by Judge David Laro in September, 2008. At the end of August

2008, Howard Lewis retired. In October 2008 LMSB Field Specialists

reorganized and the position of Program Manager was eliminated. However,

given the convening of this private sector summit, it was anticipated that there

would be renewed energy devoted to this issue. The development work of this

team was to take into account outcomes of the September 2008 summit and

provide guidance to our employees. Mike Gregory, Engineering Territory

Manager, was asked by Howard Lewis to initiate this process on behalf of the

Engineering Program. Mike Gregory championed the work of the team and Sue

Kurzweil, National Engineering Business Valuation Team Lead from

Independence, Ohio was selected as the Project Manager. A conference

between Howard Lewis and Mike Gregory on May 30, 2008 caused the drafting

of the charter that initiated this project.

Objective: The team researched the state of art in DLOM starting by defining

DLOM and differentiating it from such related areas as Discount for Lack of

Liquidity (DLOL) and Discount for Lack of Control (DLOC). We reviewed longstanding

methods for estimating DLOM. We explored the models in recent

professional journals, discussed the pro’s and con’s of these models, explored

their strengths and weaknesses and looked for elements of reconciliation among

the models where possible. As a result of this initial work, the team developed

pro forma IDR’s and audit techniques regarding the more common approaches

being used in the valuation community. Our hope was to provide a quality, timely

analysis that will assist employees in the field working DLOM issues.

Approach: It is recognized that the DLOM issue is primarily factual in nature.

However, it is also recognized that many of the aspects of this issue have been

explored by the courts and the courts have defined, in part, what facts may be

A. Executive Summary

DLOM Job Aid page 2

given weight in determining the DLOM on a given case. Therefore, the LMSB

Engineering Program and Estate & Gift Tax Program (E & G) of the Small

Business and Self-Employed (SBSE) division are key players in the need for this

analysis. Annually, Estate Tax Attorney Christopher Bird compiles a listing of key

cases on E & G issues. His willingness to provide a current summary analysis on

this topic was vital to the work of our team.

The information provided in this document is thought to address issues on the

most current approaches to DLOM. Any model or estimating technique can be

misused and abused. The commentary that follows addresses various

approaches and models associated with the quantification of a DLOM as of the

date of this report. Further updates and changes to these models or techniques

could render some of these comments obsolete.

Conclusion: This Job Aid is meant to provide a background and context for the

Discount for Lack of Marketability as such is commonly applied in business

valuation analyses and reports. It reviews past and existing practices and

attempts to provide insight into the strengths and weaknesses of these practices.

It is not meant to provide a cookbook approach to evaluating a marketability

discount as proposed by a taxpayer or to setting a proposed marketability

discount in the case of an independent governmental appraisal. It is emphasized

that, all background and existing practices aside, the establishment of a Discount

for Lack of Marketability is a factually intensive endeavor that is heavily

dependent upon the experience and capability of the valuator. By bringing the

included material together in one document, we are striving to make the job of

the IRS valuation analyst easier. We do not mean to provide guidance as to

reasonable levels of marketability discounts that would prevail in all situational

contexts or to imply that the IRS has any policy per se in the evaluation or the

determination of such discounts.

B. Introduction

DLOM Job Aid page 3

B. Introduction

The application of the Discount for Lack of Marketability (DLOM) can result in a

significant value reduction as compared to the pro rata value of a business

interest. Frequently, this discount is the subject of controversy in IRS valuation

work, particularly in Estate & Gift Tax cases. Today’s valuation practitioners

utilize numerous studies, methods and models as the source for DLOM as it is

applied to a specific subject interest. These studies, methods and models can be

complex, can indicate widely diverse conclusions, and may be appropriate in only

certain limited situations. The business valuation profession does not identify

acceptable or unacceptable methods for estimating marketability discounts,

although some individual practitioners have their own preferences and frequently

disagree as to the best approach. Research in DLOM continues for improved

data sources and theory. Some of this research is published primarily as an

academic pursuit but is untested in practice.

The purpose of this job aid is to assist IRS valuation analysts in their examination

of and their independent determination of DLOM and to help them to better

understand the numerous available approaches. First, we will identify the current

state of DLOM studies and methods—ranging from the SEC Restricted Stock

study prepared in 1971 to the Liquistat database announced in 2007. We will

endeavor to explain the intent of the approaches most widely relied upon by

practicing valuators as to how each estimates DLOM. We will identify the

parameters used in a given approach, the strengths and weaknesses of the

approach,, the view of the valuation community concerning the approach, and

what the courts have had to say about the approach, if anything. The job aid also

provides initial IDR questions for examination of DLOM and some sample report

language for reviewers to consider in situations where it’s clear that the approach

being used by the taxpayer is in error.

The DLOM Team formed to consider discounts for lack of marketability includes:

Name Role POD

Mike Gregory, ASA,

AVA Issue Champion

Engineering Territory

Manager St. Paul, MN

Sue Kurzweil, CPA,

ASA Project Manager

National Business

Valuation Issue

Coordinator Independence, OH

Jeff Myers, ASA,

AVA

Research

Analyst

Engineering Team

Manager Columbus, OH

Laura Goldberg,

AVA

Research

Analyst Engineer Plantation, FL

Ernie DeRosa, AVA

Research

Analyst Financial Analyst New York, NY

James McCann,

ASA

Research

Analyst Financial Analyst San Francisco, CA

Aberdeen Sabo Advisor Estate Tax Attorney Independence, OH

B. Introduction

DLOM Job Aid page 4

While the team worked together on this project, members developed specific

portions:

Laura Goldberg—Benchmark Approaches

Ernie DeRosa—Securities-Based Approaches

Jeff Myers—Analytical Approaches

James McCann—Other Approaches

Access to studies and articles:

The DLOM Team has attempted to provide access to most of the DLOM studies

and articles discussed in this job aid.

Website—where the author has a website, a link to that site is

included in the job aid.

Electronic—where we were able to get an electronic copy it is

available on the Engineer shared folder that is part of the IRS

network. Access is limited to those who have been granted

permission see Engineering Program National Shared folder for

information on mapping the network drive to your computer. For

those who do not have access, please contact Jack Jolly.

Other—some studies and articles were not converted to electronic

format due to size or perceived limited interest. If needed, contact

a DLOM Team member to see if it is available in paper format.

C. General DLOM Information

DLOM Job Aid page 5

C. General Marketability Discount Information

1. Marketability Defined

Marketability is defined in the International Glossary of Business Valuation Terms

as “the ability to quickly convert property to cash at minimal cost”1. Some texts go

on to add “with a high degree of certainty of realizing the anticipated amount of

proceeds”.2

A Discount for Lack of Marketability (DLOM) is “an amount or percentage

deducted from the value of an ownership interest to reflect the relative absence

of marketability.”3

Given two identical business interests, a higher price will be paid by investors in

the market for the business interest that can be converted to cash most rapidly,

without risk of loss in value. An example is publicly-traded stock on the New York

Stock Exchange, where the owner can order the sale and the proceeds are

deposited in a bank account in three days.

In the alternative, a lesser price is expected for the business interest that cannot

be quickly sold and converted to cash. A primary concern driving this price

reduction is that, over the uncertain time frame required to complete the sale, the

final sale price becomes less certain and with it a decline in value is quite

possible. Accordingly, a prudent buyer would want a discount for acquiring such

an interest to protect against value loss in a future sale scenario.

What to remember about DLOM:

DLOM is appropriate when the subject interest is non-marketable, yet the

prior steps in the valuation process result in a marketable value.

DLOM is not appropriate if the prior valuation process has already taken

marketability concerns into consideration.

DLOM is applied after the minority interest discount or control premium

where such is appropriate to a valuation problem.

DLOM should be determined on its own factors and not combined with

other discounts.

Marketability vs. Liquidity

What is liquidity? Liquidity is the ability to quickly convert property to cash or pay

a liability.4

1 International Glossary of Business Valuation Terms, as adopted in 2001 by American Institute of

Certified Public Accountants, American Society of Appraisers, Canadian Institute of Chartered Business

Valuators, National Association of Certified Valuation Analysts, and The Institute of Business Appraisers.

2 Shannon P. Pratt, Alina V. Niculita, Valuing a Business, The Analysis and Appraisal of Closely Held

Businesses, 5th ed (New York: McGraw Hill, 2008), p.39.

3 International Glossary.

C. General DLOM Information

DLOM Job Aid page 6

Said another way, Liquidity is the ability to readily convert an asset, business,

business ownership interest or security into cash without significant loss of

principal. Compare Liquidity to the definition of Marketability: the capability and

ease of transfer or salability of an asset, business, business ownership interest or

security.

A Discount for Lack of Liquidity (DLOL) is an amount or percentage deducted

from the value of an ownership interest to reflect the relative inability to quickly

convert property to cash.

How does Liquidity differ from Marketability? These terms are often used

interchangeably, although there is a technical distinction between them.

Marketability indicates the fact of “Salability”, while Liquidity indicates how fast

that sale can occur at the current price.

If it’s liquid, it’s marketable

If it’s non-marketable, it’s illiquid

Being illiquid does not necessary mean non-marketable – it may still be

sellable but not quickly or without loss of value

Some distinguish marketability and liquidity as follows: “…with marketability

focusing on finding the appropriate market, preparing the property for sale and

executing the trade, and liquidity focusing on realizing cash proceeds.”5

We define liquidity here because some of the studies or methods discussed in

the job aid make a distinction between DLOM and DLOL.

2. Factors Influencing Marketability Identified

Factors that can have an influence on marketability are numerous. A

prominent Tax Court case set forth factors for consideration of DLOM. The

Mandelbaum Factors were set out in Mandelbaum v. Comm., TC Memo

1995-255 (1995), with the opinion written by Judge Laro. The factors and

the analysis that go with them are considered by many valuators to form a

good conceptual basis for thinking about and quantifying DLOM.

Some common factors that have been identified in various studies as impacting

marketability are listed below and are modeled after the Mandelbaum factors.

The first set of factors relate to the characteristics of the subject company. The

second set of factors relate to the characteristics of the subject interest.

Subject Company Factors

Value of subject corporation's privately traded securities vs. its publicly

traded securities (or, if the subject corporation does not have stock that is

4 International Glossary.

5 Pratt, Valuing a Business, p.39.

C. General DLOM Information

DLOM Job Aid page 7

traded both publicly and privately, the cost of a similar corporation's public

and private stock)

Dividend-paying (or distribution) ability and history

Dividend yield

Attractiveness of subject business

Attractiveness of subject industry

Prospects for a sale or public offering of the company

Number of identifiable buyers

Attributes of controlling shareholder, if any

Availability of access to information or reliability of that information

Management

Earnings levels

Revenue levels

Book to market value ratios

Information requirements

Ownership concentration effects

Financial condition

Percent of shares held by insiders

Percent of shares held by institutions

Percent of independent directors

Listing on a major exchange

Active vs. passive investors

Registration costs

Availability of hedging opportunities

Market capitalization rank

Business risk

Subject Interest Factors

Restrictive transfer provisions

Length of the restriction period

Length of expected holding period

Offering size as a % of total shares outstanding

Registered vs. unregistered

General economic conditions

Prevailing stock market conditions

Volatility of stock

In Mandelbaum, the landmark case for marketability, Judge Laro set out various

factors to be considered in determining DLOM.

...Ascertaining the appropriate discount for limited marketability is a

factual determination. Critical to this determination is an

appreciation of the fundamental elements of value that are used by

an investor in making his or her investment decision. A

nonexclusive list of these factors includes: (1) The value of the

C. General DLOM Information

DLOM Job Aid page 8

subject corporation's privately traded securities vis-a-vis its publicly

traded securities (or, if the subject corporation does not have stock

that is traded both publicly and privately, the cost of a similar

corporation's public and private stock); (2) an analysis of the

subject corporation's financial statements; (3) the corporation's

dividend-paying capacity, its history of paying dividends, and the

amount of its prior dividends; (4) the nature of the corporation, its

history, its position in the industry, and its economic outlook; (5) the

corporation's management; (6) the degree of control transferred

with the block of stock to be valued; (7) any restriction on the

transferability of the corporation's stock; (8) the period of time for

which an investor must hold the subject stock to realize a sufficient

profit; (9) the corporation's redemption policy; and (10) the cost of

effectuating a public offering of the stock to be valued, e.g., legal,

accounting, and underwriting fees.6

These “Mandlebaum Factors” are often used by valuators and are

regularly seen in court cases where DLOM is an issue. For more on

Mandelbaum, refer to the Benchmark studies at D.1.e. in this job aide

(Mandelbaum Factors, Judge Laro, 1995).

3. Willing Seller Consideration

In determining/justifying marketability discounts, many appraisers only consider

the willing buyer. However, common sense and the courts have emphasized that

a willing seller must also be considered. In considering the market for a subject

interest, the applicable market in which a hypothetical willing buyer may be found

need not be one that includes the general public. The courts have determined

that it is sufficient if there are potential buyers among those closely connected

with a corporation.

In Luce v. US, 4 Cl. Ct. 220-221 & 222 (53 AFTR 2d 84-1565, 84-1 USTC

13549), in addition to the corporation itself and its controlling stockholders

there was a further market for the shares among the other managerial

employees. Thus there was no need for a 30% discount in order for the

hypothetical seller to find a willing buyer.

In Rothgery v. US, 201 Ct. Cl. 183,189, the court held that the decedent's

son would have been a willing buyer of the shares from any hypothetical

seller and that this was a market sufficient to negate any need for a

discount to sell the shares.

In Couzens v. CIR, 11 BTA 1164 (1928), the court stated "we do not

construe a fair market as meaning that the whole world must be a

potential buyer, but only that there are sufficient available persons able to

buy to assure a fair and reasonable price in light of the circumstances

affecting value".

In Estate of Jephson v. Comm., 87 T.C. 297, (a case involving cash and

6 Mandelbaum v. Comm., T.C. Memo 1995-255, 36.

C. General DLOM Information

DLOM Job Aid page 9

marketable securities held in a partnership) the court stated that "In our

opinion, neither the decedent nor her estate nor a hypothetical seller

would have sold the stock of either company for less than that which could

have been realized through liquidation. We further believe that a

hypothetical purchaser would be willing to pay such an amount. The

hypothetical purchaser, by purchasing the companies, would have

brokerage fees that otherwise would have to be paid to acquire

approximately $9 million of marketable securities."

Also see: Estate of Goldstein v. Comm., 33 T.C. 1932,1037 (1960); Smith

v. Comm., 46 BTA 340-41 (1942); and Worcester County Trust Co. v.

Comm., 134 F.2d 578 (1st Cir. 1943).

4. Marketability of Minority vs. Controlling Interests

There is little dispute that minority interests in non-publicly traded entities lose

value due to lack of marketability. However, the issue of applying a discount for

lack of marketability to a controlling interest is a controversial issue7 amongst

valuators. Some believe that there should be little or no discount for lack of

marketability on a controlling interest, while others believe there should be a

discount applied. Most agree that any marketability discount for a controlling

interest should be less than the discount for a minority interest in the same entity.

The controlling interest owner will be able to sell his or her business interest in

one of two ways: a public offering or a private sale. As Pratt discusses in

Valuing a Business, the following factors will have to be considered:

Uncertain time horizon to complete the offering or sale;

Costs to prepare and execute the offering or sale (legal, accounting,

administrative, brokerage)

Risk as to eventual sales price

Non-cash and deferred transaction proceeds

Inability to hypothecate8

Because of these considerations, the controlling interest owner may not be able

to sell the interest quickly or with certainty as to the ultimate sales price.

Therefore, it follows that the controlling interest may not be fully marketable.

Among valuators who apply DLOM to controlling interests, it is generally agreed

that DLOM of a controlling interest is less than that for a minority interest.

Court cases where DLOM was considered and allowed on a controlling interest:

Estate of Andrews v. Comm., 79 TC 938 (1982)

Estate of Simpson v. Comm., TCM 1994-207

Gray v. Comm., TCM 1997-67

7 Pratt, Shannon, Business Valuation Discounts and Premiums, (NY: John Wiley & Sons, 2001), p.167.

8 Pratt, Reilly, Schweihs, Valuing a Business, Fourth Edition., p.413.

C. General DLOM Information

DLOM Job Aid page 10

5. Sample Initial IDR Items on Marketability

The evaluation of the appropriateness of a discount for lack of marketability

requires the collection and analysis of a substantial amount of information about

the entity involved and the subject interest in that entity whose marketability is

being considered. We provide below a list of typical inquiry areas that can be put

forth in Information Document Requests toward the end of collecting such

information. The bracketed notes below each item offer commentary about that

item’s relevance in evaluating its contribution to the lack of marketability and/or

lack of liquidity determination.

a. History of dividend payments [cash dividends are a “liquid” return on

investment, which might lower lack of marketability risk]

b. Salaries and bonuses paid to the Officers of the company, over the five

years leading up to the valuation date [especially in companies that don’t

pay dividends, Officers’ compensation can provide cash flow to

shareholders, which might lower lack of marketability risk]

c. Compensation and/or fees paid to the Directors of the company, over the

five years leading up to the valuation date [especially in companies that

don’t pay dividends, Directors’ fees can provide cash flow to shareholders,

which might lower lack of marketability risk]

d. List of all marketable securities (description, number, cost value) shown

on the latest financial statements [cash-equivalent securities might lower

liquidity risk on a company-wide basis]

e. List of all non-marketable securities and investments (description, number,

cost value) shown on the latest financial statements [can provide

information on how long it might take to liquidate non-marketable assets]

f. Breakdown of adjusted cost basis for each of the marketable and Nonmarketable

assets owned by the company on the valuation date [can

provide information on built-in capital gains tax expense to liquidate the

company]

g. Indicate if the adjusted cost basis of any of the company’s marketable or

non-marketable assets reflects a carry-over cost basis, pursuant to a

Section 1031 (or similar type) tax-deferred exchange [can provide

information on whether the company pursues available tax-deferral

strategies]

h. Current list of shareholders/partners showing the name of each

shareholder/partner and the class and number of shares owned by each

shareholder as of the valuation date [can provide information on relative

ownership distribution and total number of shareholders]

C. General DLOM Information

DLOM Job Aid page 11

i. Copies of notes receivable (and/or notes payable) between the company

and any shareholders, over the five years leading up to the valuation date

[loans to/from shareholders might be relevant to evaluating lack of

marketability risk]

j. Company articles of incorporation and amendments, by-laws and

amendments or partnership agreements and amendments [by-laws might

address restrictions or procedures for transfer of shares]

k. Copy of all shareholder agreements (such as buy/sell agreements, stock

option agreements stock purchase agreements, etc.) that have been in

effect during the five years prior to the valuation date [shareholder

agreements might address restrictions or procedures for transfer of

shares]

l. All documents pertaining to any sale of the company, a division or unit of

the company, or shares (interests) in the company during the five years

prior to the valuation date [recent sales/transfers might be might be

relevant to evaluating lack of marketability risk]

m. Board of Directors Meeting Minutes, for five years leading up to valuation

date [Board meetings might address shareholder requests for sale/transfer

of shares]

n. Complete financial statements of the company for the five fiscal or

calendar years prior to the valuation date, including balance sheets,

income statements and cash flow statements [can provide additional

information for evaluating lack of marketability risk]

o. Complete income tax returns for the five fiscal or calendar years prior to

the valuation date, including any audit adjustments [tax returns might

include details that are not stated within the regular financial statements]

p. Brief history and/or description of the company or the company’s business

(may already be included in an appraisal report) [can provide additional

information for evaluating lack of marketability risk]

q. Brief statement of duties of subject shareholder’s participation in company

operations [can provide additional information for evaluating lack of

marketability risk]

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 12

D. Summary of Approaches to DLOM

There have been numerous approaches taken by researchers and practitioners

for determining the appropriateness of allowing a discount for lack of

marketability in the valuation of a business interest and in estimating the

magnitude of such a discount. For discussion purposes, we have classified these

approaches into four categories:

1. Benchmark study approaches,

2. Security-based approaches,

3. Analytical approaches and

4. Other approaches.

These categories are discussed individually in this section of the job aid.

1. Benchmark Approaches

The so-called benchmark study approaches come in two primary forms – those

that estimate appropriate DLOM amounts based on restricted stocks and those

that base the DLOM estimate on Initial Public Offering (IPO) pricing as compared

to the price of earlier privately traded transactions. There are then certain

derivative approaches that have spun out of the basic approaches. We start our

discussion with the first of the primary categories -- restricted stocks. We then

cover Pre-IPO studies and conclude this section with brief discussions of certain

approaches derived from the benchmarks.

a) Restricted Stock Studies

Background

Restricted stock9 has been used over many years by members of the

business valuation community to quantify the discount for lack of

marketability. The restricted stock studies have been cited and analyzed in

numerous court decisions, sometimes with favorable consideration by the

court and sometimes with no real consideration at all. The premise behind

the restricted stock studies is that the effect of lack of marketability can be

quantified by comparing the sale price of publicly traded shares to the sale

9 According to the Securities Act of 1933 (Section 230.144), restricted stock is unregistered common stock of a

corporation identical in every respect to its publicly traded shares, except that it has not been registered, and is

therefore, not freely tradable. Because the holder of restricted common stock is prohibited from selling any of the stock

for full year (1997-2008, thereafter holding period is six months) and has additional constraints on the amounts that

may be sold for an additional year, the restricted stock is significantly less liquid (and therefore less valuable) than its

unrestricted counterpart.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 13

price of so-called restricted shares of the same company that are identical

in all rights and powers except for their ability to be freely marketed. This

restriction on marketability for the restricted shares is time-limited but does

act to affect the ability of the holder to trade the shares during the

restriction period. Under SEC rules this restriction period has been either

one or two years depending upon the time of issuance of the shares.

Many different researchers have collected data on restricted stocks and

have compared them to their publicly traded counterparts beginning in

1966. The studies conducted have included various time periods for

collecting the data and have generated a number of summary statistics to

describe the data analyzed.

In recent years, as the discipline of business valuation has continued to

evolve, the valuation communities and the courts have taken an

increasingly critical view of simply beginning with a summary statistic from

a group of studies and going from there, either by accepting the statistic

as is or adjusting it without a believable explanation. Attention has turned

instead to getting behind the data itself and deriving an appropriate

discount from the data as such relates to the case at hand. This evolution

needs to be understood by the valuator and duly considered in using

restricted stock studies as an approach to DLOM.

Restricted stock studies are published, empirical studies, the most often

cited of which are indicated below. These studies analyze market data

during 1966-1996 in which public company stock prices were viewed

relative to the prices of such companies’ restricted stock issues. Because

SEC restricted stock rules prior to 1997 required investors to hold such

stock for at least two years (and after 1997 to the present for at least one

year), the difference between prices at which restricted stocks were issued

relative to freely traded stocks of the same company are considered a

proxy for a marketability discount for non-publicly traded stock. This

analogy is considered to be appropriate since non-publicly traded stocks

are also limited in their immediate marketability. Each of the reviewed

restricted stock studies is provided in electronic format on the Engineer

shared folder (see instructions to access at see Engineering Program

National Shared folder for information on mapping the network drive to

your computer. A summary of these studies is provided on the next page.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 14

Restricted Stock Studies

Attempting to Measure the Marketability

Discount for Private Firms

Empirical Study

(full citation below)

Time Period

Covered

Average

Discount

SEC overall average (a) 1/66 – 6/69 25.8

SEC nonreporting OTC companies (a) 1/66 – 6/69 32.6

Gelman (b) 1/68 – 12/70 33.0

Trout (c) 1/68 – 12/72 33.5

Moroney (d) 1/69 – 12/72 35.6

Maher (e) 1/69 – 12/73 35.4

Standard Research Consultants (f) 10/78 – 6/82 45.0 (median)

Willamette Management Associates (g) 1981 – 1984 31.2 (median)

Silber (h) 1/81 – 12/88 33.8

FMV Opinions, Inc. (i) 1/79 – 4/92 23.0

Management Planning, Inc (j) 1/80 – 12/96 27.1

Bruce Johnson Study (k) 1/91 – 12/95 20.0

Columbia Financial Advisors (l) 1/96 – 4/97 21.0

Columbia Financial Advisors (l) 5/97 – 12/98 13.0

(a) Discounts Involved in Purchases of Common Stock (1966-1969), Institutional Investor Study Report of the Securities

and Exchange Commission, H.R. Do. No. 92-64, Part 5, 92nd Congress, 1st Session, 1971, 2444- 2456.

(b) Gelman, Milton, An Economist Financial Analyst’s Approach to Valuing Stock of a Closely Held Company,

Journal of Taxation, June 1972, 353-354.

(c) Trout, Robert R., Estimation of the Discount Associated with the Transfer of Restricted Securities, Taxes, June

1997, 381-384.

(d) Moroney, Robert E., Most Courts Overvalue Closely Held Stocks, Taxes, March 1993, 144-154.

(e) Maher, Michael J., Discounts for Lack-of-marketability for Closely Held Business Interests, Taxes,

September 1976, 562-71.

(f) Pittock, William F., and Stryker, Charles H., Revenue Ruling 77-287 Revisited, SRC Quarterly Reports, Spring

1983.

(g) Willamette Management Associates study (unpublished)

(h) Silber, William L., Discounts on Restricted Stock: The Impact of Illiquidity on Stock Prices, Financial Analysts

Journal, July-August 1991, 60-64.

(i) Hall, Lance S., and Timothy C . Polacek, “Strategies for Obtaining the Largest Valuation Discounts,” Estate

Planning, January/February 1994. pp. 38-44.

(j) Oliver, Robert P. and Roy H Meyers, “Discounts Seen in Private Placements of Restricted Stock: The

Management Planning, Inc., Long-Term Study (1980-1996)” (Chapter 5) in Robert F, Reilly and Robert P.

Schweihs, eds, The Handbook of Advanced Business Valuations (New York: McGraw-Hill, 2000).

(k) Johnson, Bruce, "Restricted Stock Discounts, 1991-95", Shannon Pratt’s Business Valuation Update, Vol. 5,

No. 3, March 1999, pp. 1-3. “Quantitative Support for Discounts for Lack of Marketability.” Business Valuation

Review, December, 1999, pp. 152-155.

(l) CFAI Study, Aschwald, Kathryn F., "Restricted Stock Discounts Decline as Result of 1-Year Holding Period –

Studies After 1990 'No Longer Relevant' for Lack of Marketability Discounts", SHANNON PRATT'S BUSINESS

VALUATION UPDATE, Vol. 6, No. 5, May 2000, pp. 1-5.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 15

As can be seen from this data, the measures of central tendencies for

these various studies would imply DLOM amounts of from a low of 13% to

somewhere in the vicinity of the mid-40% decile . This is a wide range in

terms of central tendency and indicates the probability of a much wider

range across the individual data points. Further, the sample sizes in these

studies are small, most involving less than 100 individual data points such

that the reliability of the summary statistics is subject to considerable data

variation. This factor emphasizes the need to get into the data itself

instead of staying at the summary level.

Summary:

Authors of restricted stock studies have examined transactions in

the shares of public and private companies.

Restricted shares have some form of agreed upon or legal

restrictions related to marketability.

The studies exhibit average means and medians of 31.4% and

33%, therefore many analysts use a discount of about 35% or

attach a subjective premium to the average discount to account for

the perceived greater illiquidity of a private company’s stock versus

the restricted stock.

The DLOM concluded by the more recent restricted stock studies

are smaller than the DLOM concluded by the older restricted stock

studies. One explanation for this phenomenon is the increase in

volume of privately placed stock under Securities and Exchange

Commission (SEC) Rule 144(a) in the past several years. Also, a

change in the minimum investment holding period required by the

SEC under Rule 144 from two years to only one year-took place as

of April 29, 1997.

Effective February 15, 2008 the SEC changed Rule 144 by

shortening the holding period even further for restricted securities

for small companies.

The key to this DLOM approach is the importance of understanding

the various marketability studies, how they relate to the subject

interest being valued, and whether the ultimate marketability

discount that is reasonable for the situation is below, equal to, or

above the discounts (or range of discounts) suggested by the

studies.

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 16

Has Taxpayer’s appraiser considered separation of “lack of marketability”

from other effects (e.g. blockage) that might be contributing to discounts

observed in the Restricted Stock Studies data?

Has Taxpayer’s appraiser addressed variance and/or range of discounts

observed in the Restricted Stock Studies data?

On what basis has Taxpayer’s appraiser determined that any particular

“average” or “median” discount from the Restricted Stock Studies data is

applicable to the subject company?

On what basis has Taxpayer’s appraiser adjusted the average or median

discount data for factors applicable to the subject company?

If Taxpayer’s appraiser is using specific restricted stock transactions from

a database, on what basis has Taxpayer’s appraiser estimated those

particular restricted stock transactions to be applicable to the subject

company?

Strengths

The advantage of using restricted stock studies is that the stock is

identical to its freely traded counterpart, except for the duration of

the resale restriction, and contemporaneous pricing data is

available showing differences in price between liquid and illiquid

shares.

These studies are commonly relied upon by business valuators

because restricted stock studies were one of the few areas where

early concentrated research was conducted and actual numerical

values were produced. Considerable raw data was available for

analysis and many different independent analysts worked the data

and produced numerical results.

Historically, these types of studies were the ones most often

accepted by the Tax Court (however, this tendency is being

challenged in recent times).

Weaknesses

Lack of Current Market Data

The most compelling criticism of existing studies is that they rely on

historical market data. A discount for lack of marketability is

applied as part of the valuation process to estimate the fair market

value of an asset or security. With some of the data in the studies

reaching back to 1966, it may not reflect the dynamics of current

market conditions.

Change in Holding Period for Restricted Stocks

It is imperative that the expected holding period of the subject

company stock be compared to the restricted stock study holding

period being used. All except the last two studies use market data

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 17

pre-April 1997, reflecting the then-current law requiring a two-year

holding period prior to sale by an investor of Rule 144 issued

restricted stock. The SEC, effective April 1997, amended Section

144 to require only a one-year holding period by investors, implying

a lower discount for lack of marketability. The current law, effective

February 2008, now requires only a six month holding period by

investors of small companies, however no new restricted stock

studies have been published, as of yet.

The studies imply an unusually high return on investment in small

company restricted stock.

Reliance on averages of restricted stock studies.

Using measures of central tendency without an examination of the

underlying data leads to the opportunity for mischaracterization of

the true restricted stock trading patterns. For example:

The Maher Study discount range was 3% - 76%.

The Johnson Study range was from a 10% premium to a 60%

discount.

The parameters underlying the studies vary by study; some key

parameters are listed below:

1) Exchange on which the stock trades

2) Size of block as a percent of shares outstanding

3) Size of company issuing the restrictive shares

Prevalence in Professional Practice

Very commonly relied upon in business valuation reports.

Now seeing trend towards deeper analysis of subject versus the

underlying stock in studies—getting behind the data instead of

staying at the summary level

What the Courts say about this Approach:

Courts rejected the use of the average restricted stock study results in

favor of performing a detailed, comprehensive comparison with underlying

restricted stock data.

�� Temple v. U.S, No 903-CV-165 (March 10, 2006)

“The better method is to analyze the data from the restricted stock

studies and relate it to the gifted interests in some manner...”

�� Peracchio v. Comm., T. C. Memo. 2003-280 (September 25, 2003)

Paraphrasing: while restricted stock data is helpful in determining a

discount for lack of marketability, merely referencing the average

discount found in a study or a group of studies, is insufficient.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 18

NOTE: IRS Estate and Gift Tax Program webpage offers

summaries of E&G court cases prepared by IRS Estate Tax

Attorney Chris Bird. This resource can be accessed at:

http://sbse.web.irs.gov/EG/Tech_Page1.htm .

Two components to restricted stock study data: a market access

component (liquidity), and a holding period component.

Holman v. Comm., 130 TC 170 (May 27, 2008)

The Tax Court accepted the expert’s use of restricted stock studies

in determining DLOM appropriate to gifts of family limited

partnership interests. The holding period component deals with the

SEC Rule 144 required holding period for a restricted stock sale.

Holman concluded that the hypothetical purchaser would demand

and get a price concession to reflect the market access component

of the marketability discount but would get little if any price

concession to reflect the holding period component of that discount.

FMV Restricted Stock Database—Analysis

The FMV Restricted Stock database of transactions is available for purchase,

and is utilized by valuators to estimate DLOM on privately-held business

interests. IRS Engineer, Tom Kelley, AVA, completed an analysis10 of the 475

transactions in the FMV Restricted Stock database in 2009. The purpose was a)

to analyze the FMV model for determining DLOM on private equity, and b) to

determine whether it is possible to develop a statistically valid regression-based

model to determine the DLOM. The conclusions drawn are:

1) FMV Opinions’ model is flawed insofar as explanation of the DLOM’s on

the restricted stock transactions in their database;

2) Valuators cannot confidently rely on FMV’s model when determining

DLOM’s on restricted stocks, much less on interests in private equity; and

3) Neither FMV’s model nor multivariate regression analysis can be applied

to FMV’s database to confidently determine the DLOM on private equity.

FMV Opinions and its principals continue to heavily promote their two-step

approach utilizing their database in contributions to various valuation publications

and with presentations at various seminars and meetings. Thus, it is likely that

we will continue to see this approach used by various practitioners. Before

accepting this approach, the reader should familiarize themselves with Tom

Kelley’s analysis and conclusions and be sure that the result being put forth

makes sense in the overall context of the valuation assignment.

10 February 18, 2009 memo from Tom Kelley with the subject, “Update: FMV Opinion’s Model and

Database”. Copy is provided as an Exhibit to this job aid.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 19

Please refer to the Exhibits in this job aid for information on the process Tom

Kelley followed in reaching his conclusions Exhibit A—Review FMV Restricted

Stock Model.

b) Pre-Initial Public Offering (Pre-IPO) Studies

Background

The pre-IPO studies are the second large group of studies within the

“Benchmark Studies” category. These studies analyze identical stock of

the same company and compare price points before the stock is publicly

traded and at the point that a liquidity event such as an IPO occurs.

Various authors have performed studies using various measuring periods

in an attempt to get a stable and reliable pre-IPO stock price for

comparison to the price set for the IPO. These measurement points have

ranged from several days prior to the IPO to several months prior to the

IPO. The pre-IPO studies have derived measures of central tendency for

DLOM in the area of 30+% to 60+%. Generally, pre-IPO results lead to

discount choices higher than those implied by the restricted stock studies.

Traditionally many valuators would consider the results of both the

restricted stock studies and the pre-IPO studies, consider the summary

statistics and then select a DLOM for use in some subjective matter based

on all of these studies. In more recent times, the pre-IPO studies have

fallen somewhat from favor due to a significant number of problems

identified in their use. The decision in McCord v. Comm., 120 T.C. 358

(2003), pretty much totally rejected the pre-IPO studies as a useful

approach to DLOM. A recent court decision, Bergquist v. Comm., 2008

TNT 142-8, has potentially breathed some life back into the pre-IPO

studies but this case is a very factually specific case with an extraordinary

set of conditions that cannot easily be generalized to other cases.

A pre-IPO study examines arm's-length sale transactions in the stock of a

closely held company that has subsequently achieved a successful initial

public offering of its stock. In a pre-IPO study, the DLOM is quantified by

analyzing (with various adjustments) the difference between the public

market price at which a stock was issued at the time of the IPO and the

private market price at which a stock was sold prior to the IPO. Three sets

of such studies are identified and discussed below:

o Willamette Management Associates

o John Emory

o Valuation Advisors

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 20

Studies have shown average discounts of the pre-IPO price from the

offering price of around 40% to 45%. Pre-IPO studies have also shown

substantial dispersion of the discounts around their sample means

Willamette Management Associates (WMA): WMA performed a series

of studies on the prices of private stock transactions relative to those of

public offerings of stock of the same companies. The studies covered the

years 1975 through 1997. See a summary of the studies in Exhibit B

(Exhibit B--Pre-IPO Studies). The median discounts ranged from a low of

31.8% for 1991 private transactions to 73.1 % for 1984 private

transactions.

Robert W. Baird & Company Studies (Emory): John D. Emory of Robert

W. Baird & Company conducted another series of pre-IPO studies11. The

studies covered various time periods from 1981 through 2000. The basic

methodology employed in each of the eight studies was identical. The

population of companies in each study consisted of initial public offerings

during the respective time period in which Baird & Company either

participated or for which prospectuses were received. The prospectuses of

over 4,000 offerings were analyzed to determine the relationship between

(1) the price at which the stock was initially offered to the public and (2)

the price at which the latest private transaction occurred up to five months

prior to the IPO. The mean discount for all nine studies is 46%. See a

summary in Exhibit B (Exhibit B--Pre-IPO Studies).

Valuation Advisors' Lack of Marketability Discount Study was

developed by Brian Pearson of Valuation Advisors, LLC (VAL), and

compares the initial public offering (IPO) stock price to pre-IPO common

stock, common stock option and convertible preferred stock prices. These

market based transactions demonstrate the lack of marketability discount

afforded by the pre-IPO instruments because of their illiquidity when

issued by a privately held company.

A summary of Pearson’s 1999 Pre-IPO study is available online at

http://www.valuationpros.com/ipo_1999.html , the 2000 study at

http://www.valuationpros.com/ipo_2000.html and 2001 at

http://www.valuationpros.com/ipo.html .

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

11 John D. Emory, "Discounts for Lack of Marketability, Emory Pre-IPO Discount Studies 1980-2000 as

Adjusted October 10, 2002”, Business Valuation Review, Vol.21 No.4 (December, 2002).

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 21

Has Taxpayer’s appraiser considered separation of “lack of marketability”

from other effects (e.g. management compensation) that might be

contributing to discounts observed in the Pre-IPO Studies data?

Has Taxpayer’s appraiser addressed variance and/or range of discounts

observed in the Pre-IPO Studies data?

On what basis has Taxpayer’s appraiser determined that any particular

“average” or “median” discount from the Pre-IPO Studies data is

applicable to the subject company?

On what basis has Taxpayer’s appraiser adjusted the average or median

discount data for factors applicable to the subject company?

If Taxpayer’s appraiser is using specific pre-IPO transactions from a

database, on what basis has Taxpayer’s appraiser estimated those

particular pre-IPO transactions to be applicable to the subject company?

Summary

In general, the Pre-IPO studies provide measures of central tendency for

DLOM that are higher than those provided by the restricted stock studies.

A difficulty in conducting and analyzing these studies is in determining the

proper measuring point for the pre-IPO pricing so as not to pick up bias

from the market’s perception that an IPO or a sale of some other kind is in

the wind. One must be cautious as to going too far back, however,

because market conditions in general and for the company in specific

could have changed markedly over time, especially if the company is

small and in a highly competitive industry.

Strengths

Empirical evidence, market data

Broad time period coverage

Weaknesses

Not contemporaneous – too much time gap often exists between pre-IPO

transaction and public offering. Private transactions studied were between

5 months and 3 years prior to the IPO, providing a strong argument that

factors other than marketability alone led to the price increase.

Pre-IPO companies rapidly evolving – significant changes

(difference in pre & post company) as many transactions involved

companies in early stage of development

Pre-IPO companies affected by changes in economic conditions

Data includes only firms with successfully completed IPO’s. No

information included on candidate companies where IPO doesn’t

eventually take place

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 22

Pre-IPO transactions tend to be under-priced (most IPOs involve

high growth companies) to fully subscribe the offering

Pre-IPO transactions almost always involve related-party

transactions (employees and company, service providers and

company, etc) and do not reflect arms-length terms.

There are indications that the Willamette Management Associates

Studies 1999 and 2000 data may be skewed due to the dot.com

"bubble"

Frequently viewed as inflating DLOM

Important parameters for this approach

1) Price stock initially offered to the public

2) Price at which latest presumably unaffected, private transaction

occurred prior to IPO (time period varies by study)

Prevalence in professional practice

Not as common in practice as Restricted Stock studies after McCord case

where pre-IPO studies were rejected; decision in Bergquist could bring

new life.

What the Courts say about this approach

There have been numerous court decisions where the Pre-IPO approach

to DLOM was considered. Among these are the following:

Estate of Gallo (T.C. Memo 1985-363, 50 T.C.M. (CCH) 470

Estate of Hall 92 T.C. 312 (1989)

Howard v. Shay (1993 U.S. Dist. LEXIS 20153 (C.D. Cal.1993),

rev’d and remanded, 100 F.3d 1483 (9th Cir. 1996), cert. denied,

520 U.S. 1237 (1997)

Okerlund v. United States (53 Fed. Cl. 341 (Fed. Cr. 2002), motion

for new trial Denied, 2003 U.S. Claims LEXIS 42 (Fed. Cl. 2003)

McCord V. Commissioner 120 T.C. No. 13 (2003) decision

effectively disavowed the pre-IPO studies approach

�� Rejected the use of pre-IPO studies to determine the

appropriate discount

En banc decision – entire Tax court examines controversy

No dissent regarding rejection

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 23

Bergquist v. Commissioner 131 T.C. No. 2 ( 2008)

�� 2008 charitable contribution case allowed expert’s report that

relied on the Pre-IPO Approach without discussion of the

approach.

�� According to the Court, the taxpayer’s expert “[has] not

pointed to, nor do we find, significant flaws in respondent’s

expert’s analysis or in the studies he relied upon that would

suggest his report is unreliable, and we adopt [the IRS’s

expert’s] discounts and conclusions of value.”

�� It is critical that facts be developed and valuation is based on

specific facts for the subject company.

c) Restricted Stock Equivalent Analysis12

This approach is a recent attempt to refine the traditional restricted stock

studies approach to consider the real differences existing between the

marketability of the restricted stock of publicly traded companies and the

stock of companies that are not publicly traded and that, therefore, do not

have only a limited period of lack of marketability. It derives a proposed

DLOM as a two step process starting with the so-called “Restricted Stock

Equivalent DLOM”.

1) Estimate the “Restricted Stock Equivalent Value” for application to

the publicly traded stock

2) Add an increment to the restricted stock equivalent value to

account for difference in marketability of the restricted stock of

public companies versus the subject private stock

This approach to DLOM is fully described in a number of papers authored

by Espen Robak and Lance Hall of FMV Opinions.

The essence of this approach is that straight restricted stock analysis

misses the true characterization of DLOM for private companies because

it relies totally on data relating to public companies, even though it focuses

on the restricted stock of those companies. Per its supporters, private

companies are even less marketable than the restricted stock of public

companies and thus an extra increment of discount is appropriate. The

proponents of this approach quantify this increment using data collected

on a substantial number of restricted stock transactions by using the

discount difference between the largest block sizes of purchased

12 Espen Robak, “Liquidity and Levels of Value: A New Theoretical Framework,” BV Update, October,

2004.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 24

restricted stock and the smallest block sizes of such stock as an indicator

of the additional marketing risk faced by private companies.

Conceptually the approach proceeds as follows:

1) To get the restricted stock equivalent value, select restricted stocks

with characteristics as close to your subject as possible in terms of

risk and distributions

2) Proxy for risk includes:

Size (as measured by assets, resources, or estimated prediscount

market value of equity)

Profitability (as measured by dollar amount of some level of

profitability or percent of profitability)

Balance sheet risk (as measured by some measure of

leverage or pre-discount estimated market value of equity to

book value of equity)

3) Distributions are usually measured as the proportion of dividends or

withdrawals paid out as a percentage of the pre-discounted market

value of equity

4) Estimating the Private Company Incremental Discount

Large blocks of restricted stock relative to total shares

outstanding are much closer to private equity than the typical

smaller block of restricted stock

Silber Study13 of restricted stock

Fewer prospects in the pool of potential buyers

Longer period to feed out into public market under the

SEC dribble out rule

5) Difference between the average discount on the sample of small

block restricted stocks with the characteristics similar to the subject

and the average discount for a large block of stock would be the

private stock liquidity increment to the discount

This approach is treated in more detail in Exhibit A to this job aid including

a statistical analysis by IRS Engineer Tom Kelley14. The conclusions

drawn are:

1) FMV Opinions’ model is flawed insofar as explanation of the DLOM’s on

the restricted stock transactions in their database;

13 William L. Silber, “Discounts on Restricted Stock: The Impact of Illiquidity on Stock Prices,” Financial

Analysts Journal, July-August 1991, pp. 60-64.

14 February 18, 2009 memo from Tom Kelley with the subject “Update: FMV Opinions’ Model and

Database”.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 25

2) Valuators cannot confidently rely on FMV’s model when determining

DLOM’s on restricted stocks, much less on interests in private equity; and

3) Neither FMV’s model nor multivariate regression analysis can be applied

to FMV’s database to confidently determine the DLOM on private equity.

FMV Opinions and its principals continue to heavily promote their two-step

approach utilizing their database in contributions to various valuation publications

and with presentations at various seminars and meetings. Thus, it is likely that

we will continue to see this approach used by various practitioners. Before

accepting this approach, the reader should familiarize themselves with Tom

Kelley’s analysis and conclusions and be sure that the result being put forth

makes sense in the overall context of the valuation assignment.

The approach is relatively new and has not had any significant vetting in

the practitioner community or by the courts.

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

Has Taxpayer’s appraiser considered separation of “lack of marketability”

from other effects (e.g. blockage) that might be contributing to discounts

observed in the Restricted Stock Equivalent data?

Has Taxpayer’s appraiser addressed variance and/or range of discounts

observed in the Restricted Stock Equivalent data?

On what basis has Taxpayer’s appraiser determined that any particular

“average” or “median” discount from the Restricted Stock Equivalent data

is applicable to the subject company?

On what basis has Taxpayer’s appraiser adjusted the average or median

discount data for factors applicable to the subject company?

If Taxpayer’s appraiser is using specific restricted stock equivalent

transactions from a database, on what basis has Taxpayer’s appraiser

estimated those particular restricted stock transactions to be applicable to

the subject company?

d) Cost of Flotation15

The flotation cost approach quantifies the discount for lack of marketability

in terms of the costs required to achieve marketability. The DLOM is thus

15 Cost of Floatation of Registered Issues 1971-1972, Washington, DC: Securities and Exchange

Commission, 1974. See also The Costs of Going Public, Jay R. Ritter, Journal of Financial Economics,

Vol. 19, No. 2 (December 1987), pp. 269-81.

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 26

the cost to underwrite a public offering of the stock as a percentage of the

estimated traded price that would result from such an offering. Certain

observations on this approach follow:

Costs include the legal, accounting, and investment banking fees

necessary to underwrite and place an issue with investors and

typically includes a high degree of due diligence

1972 SEC study indicated flotation costs of 21.2% for 270 stock

issues up to $1 million and 12.2% for 1,008 stock issues of $1 to

$10 million

Not applicable to minority interests since cannot cause a public

offering

A second way to estimate illiquidity cost for controlling interest is to

look at expense of selling the business

Deemed to be only a portion of the DLOM

Does not reflect the risk associated with uncertain holding period

for a non-marketable investment

The approach is easily applied and a wealth of data is available. However,

it does not reflect the risk associated with the uncertain holding periods

that are typical for an illiquid investment in private equity and therefore,

does not quantify the entire DLOM. It is also not applicable to minority

interests which are the most frequent interests in question when a

discount for lack of marketability is to be estimated.

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

Has Taxpayer’s appraiser considered separation of “costs of reaching

marketability” from other effects (e.g. other expenses) that might be

contributing to discounts observed in the Flotation Costs data?

Has Taxpayer’s appraiser addressed variance and/or range of discounts

observed in the Flotation Costs data?

On what basis has Taxpayer’s appraiser determined that any particular

“average” or “median” discount from the Flotation Costs data is applicable

to the subject company?

On what basis has Taxpayer’s appraiser adjusted the average or median

discount data for factors applicable to the subject company?

If Taxpayer’s appraiser is using specific floatation costs transactions from

a database, on what basis has Taxpayer’s appraiser estimated those

particular flotation cost transactions to be applicable to the subject

company?

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 27

e) Mandelbaum Factors, Judge Laro, 1995

The Mandelbaum Factors were set out in a Tax Court case16 of the same

name decided by Judge Laro as an approach to adjusting the discount for

lack of marketability achieved by traditional means such as the

Benchmark Studies for the specific facts and circumstances of the

valuation problem actually being considered. The factors and the analysis

that go with them have since been cited in several following court

decisions and are considered by many valuators to form a good

conceptual basis for thinking about and quantifying DLOM. The courts

have emphasized, however, the process defined in Mandelbaum as

opposed to the actual quantitative result that was achieved in that case.

Summary:

Per Judge Laro, the following factors should be addressed as they pertain

to a discount for lack of marketability for the subject company.

1. Private vs. public sales of stock

In the event that a company has observable transactions between

third parties that involve both their publicly traded stock and

restricted shares, this point has important application. If the subject

shares do not have a publicly traded counterpart, review of the

restricted stock studies can serve as an important reference.

2. Financial Statement Analysis

Financial statement analysis would include historical and projected

trends in profitability, leverage, distributions, liquidity, and volatility

of these and other measures.

3. Company’s Dividend Policy

Investors in non-marketability securities prefer distributions as they

provide elements of capital recovery and capital gain

4. Nature of the Co. (History, Position in Industry, Economic

Outlook)

Investors gravitate to positive results and shy away from risk

5. Company’s Management

Intangibles such as management contribute to operational and

financial success and help to ensure favorable returns

6. Amount of Control in Transferred Shares

Control or related influence will typically be perceived as reducing

risk

7. Restrictions on Transferability of Stock

Specific clauses that are viewed as unattractive and tend to

increase discounts:

16 Mandelbaum v. Commissioner, T.C. Memo 1995-255 (1995)

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 28

a) Right of First Refusal – many limited partnership

agreements provided that a limited partner can only

sell and transfer an interest subject to first offering to

sell that interest to the partnership or its partners.

These provisions are onerous as they impair an

interest’s marketability by discouraging third party

offers.

b) Transferee Restrictions – such as limits on transfer to

“permitted transferees” reduce the universe of

potential buyers and generally lengthen the time

horizon to liquidate the investment

8. Holding Period for Stock

The key is whether such holding period is discretionary or

mandated. Restrictions on holding are clearly perceived as

negative by investors. But for non-marketable securities, the loss of

vital timing in being able to liquidate an investment can be regarded

as a substantial negative to a prospective investor that is faced with

an uncertain time horizon and outlook, including impacts of overall

capital markets

9. Company’s Redemption Policy

Put rights or expectations of near term monetization events reduce

the risk to an investor

10. Costs Associated with Making a Public Offering

While public offerings are under the control of the corporation or

majority owner, these provisions only related to marketability. Even

marketable securities can be impacted by severe liquidity discounts

during bear markets,

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

Has Taxpayer’s appraiser considered each of the Mandelbaum Factors in

the estimation of the discount for lack of marketability?

On what basis has Taxpayer’s appraiser determined the relative

importance of each of the Mandelbaum Factors towards the estimation of

the discount for lack of marketability?

On what basis has Taxpayer’s appraiser adjusted the average or median

discount data for effects from each of the Mandelbaum Factors?

Strengths

Raises importance of the skilled application of difference/similarities

of benchmark studies to subject company

Similarity to precepts underlying Rev. Ruling 59-60, 1959-1 CB 237

D. Summary of DLOM Studies/Methods

Benchmark

DLOM Job Aid page 29

Weaknesses

Attempt to cover all ten Mandelbaum factors might be difficult unless

experienced

Insufficient information to analyze and provide opinion on all factors

Prevalence in professional practice

Increasingly common; how factors are applied and the magnitude

of the effect on marketability discount is problem

What the Courts say about this Approach

The Mandelbaum approach has received a considerable amount of

attention among business valuation practitioners and in the courts. Among

the lessons learned are that:

(1) Detailed data developed first hand by the testifying expert, as

opposed to medians cited from studies performed by others, are

required to sustain discount opinions

(2) The courts recognize there are reasons to go above or below the

medians, but they will do so only when presented with soundly

reasoned and empirically supported arguments

(3) One size discount should not apply to all

(4) Blanket approaches using historical averages are not

sustainable; a case-specific analysis is needed

For example, in the Estate of Jelke v. Commissioner, T.C. Memo 2005-

131, reversed and remanded, 507 F.3rd 1317 (11th Cir. 2007), cert. den.

129 S. Ct. 168 (2008), the court said that they found the factors

considered in Mandelbaum to be a helpful guide to determining the

marketability discount and in structuring their own Mandelbaum-type

analysis. Thus, the court followed a Mandelbaum process but did not

blindly endorse the original Mandelbaum result.

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 30

2. Securities-Based Approaches

The security-based approaches to estimating the Discount for Lack of

Marketability are based on theoretical option pricing models (e.g. Longstaff,

Chaffee) and from observing illiquidity demonstrated by traded stock prices (bidask-

spread) and option prices (LEAPS).

(a) Long-Term Equity Anticipation Securities (“LEAPS) – Robert

Trout, 2003, and Ronald Seaman, 2005

Background

Long-Term Equity Anticipation Securities or (“LEAPS”), which are publicly traded,

are long-term put options on stocks of public companies.

Robert Trout originally published the LEAPS study in September 200317 and

Ronald Seamen updated the study in June 200518, September 200719 and March

200920. A LEAP is a long-term put option with a term of approximately 1.5 to 2.0

years. An investor, therefore, can buy protection against stock price declines by

purchasing a LEAP put option. The LEAP studies examined the cost of

purchasing the LEAP puts. The DLOM is then calculated as the cost of the put

option divided by the stock price. The authors segmented the data by a safety

rank measured by the Value Line Investment Survey with 1 representing the

least risk and 5 representing the most risk.

Summary:

The authors concluded that the observed DLOM derived from the LEAPS studies

should be viewed as a benchmark minimum price when applied to privately held

companies. They viewed the derived discounts as minimum price discounts since

a. The market value of the companies offering the underlying securities was

much larger than the value of a privately held company

17 Robert R. Trout, “Minimum Marketability Discounts,” Business Valuation Review, September 2003 pp.

124-126.

18 Ronald M. Seaman, “Minimum Marketability Discounts 2nd Edition,” Business Valuation Review, June

2005 pp. 58-64.

19 Ronald M. Seaman, “Minimum Marketability Discounts—3rd Edition,” September 2007, available at

http://www.dlom-info.com/ .

20 Ronald M. Seaman, “Minimum Marketability Discounts—4th Edition, A Study of Discount for Lack of

Marketability Based on LEAPS Put Options in November 2008,” March 2009, available at

http://www.dlom-info.com/ .

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 31

b. The underlying securities are marketable

c. The LEAPS can be sold at any time during the holding period

d. There is a known liquidity event for LEAPS e.g. the option has an

expiration date generally between 1.5 and 2.0 years.

One year median discounts ranged from 8.3% for the safest company to 17% for

the riskiest company. Two year median discounts ranged from 9.3% for the

safest company to 31% for the riskiest company. A one year or two year implied

discount would be used as a proxy depending on the length of time it would take

to market the subject interest (e.g. for a controlling interest a one-year discount

would generally be used as a proxy since it is easier to market a controlling

interest in a privately held concern than it is to market a minority interest). 21

One area in which there has been criticism of using the LEAPS data as a starting

point for the DLOM is that it only considers the cost of purchasing a put option,

which protects an investor from a downward price movement. Therefore only the

cost to purchase a put option is considered if using LEAPS data to develop a

DLOM. If an investor can purchase a put (Protective Put) to protect against a

downward movement in the stock the investor can also sell a call option

(Covered Call) and receive a premium to offset the cost of the put. As a result the

overall cost is reduced since the investor is receiving a premium for selling the

call. Purchasing a put option and selling a call on the underlying stock is called a

“collar” options strategy. 22

At issue here is whether an investor in a privately held company, if they had the

ability to hedge, would only purchase a put to protect against a price decline or

purchase a put and sell a call locking in the current price and foregoing unlimited

future profit potential23

Strengths

There are more than twice the number of LEAPS transactions in the

LEAPS study than are considered in the restricted stock studies thereby

providing a more valid statistical sample

LEAPS can be found that are valuation date specific

Data can be segmented by industry and a search can be conducted for

comparable public companies

21 For additional reading refer to BVR’s 2008 Guide to Discounts for Lack of Marketability –The Use of

Theoretical Models to Estimate the Discount for Lack of Marketability, by Travis R. Lance.

22 For additional information on the collar options strategy refer to

http://www.optionseducation.org/strategy/collar.jsp

23 See http://www.dlom-info.com/q-and-a.html for response to collar options strategy by

Seeman

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 32

Weaknesses

An appraiser would still have to perform a qualitative analysis in order to

arrive at a conclusion for the DLOM by adjusting the LEAPS based

discount for private company considerations

An owner of a privately held company does not have the ability to hedge

the investment in an options market and as such the observed discount is

a proxy and other qualitative factors must be considered to arrive at a final

conclusion

Important Parameters for this Approach:

Based on market data for the price and Value Line Investment Survey

reports to assess the safety factor

Prevalence in Professional Practice:

Not seen very often, particularly for closely held companies.

What the Courts say about this Approach (include cite):

This approach has not been vetted in any meaningful way by the courts.

(b) The Longstaff Study, Journal of Finance, December 199524

Background

Francis A. Longstaff authored a study that relies on stock option pricing theory to

estimate the DLOM for a privately held company. The Longstaff study is based

on the price of a “look back” option25. Using option-pricing theory the model

relies on the restriction period and the volatility or standard deviation of a

security’s return. Essentially Longstaff assumed that an investor with perfect

timing ability would have the ability to identify a point in time in which the security

24Longstaff, Francis A., “How Much Can Marketability Affect Security Values?”, The Journal of Finance,

Vol. L, No. 5 (1995), pp.1767-1774.

25A look back option is a path dependent option that is settled based upon the maximum or minimum

underlier value achieved during the entire life of the option. Essentially, at expiration, the holder can "look

back" over the life of the option and exercise at a value based upon the optimal underlier value achieved

during that period. Look backs can be structured as puts or calls and come in two basic forms: A fixed

strike and a floating strike.

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 33

price reaches its maximum value. If an investor is locked up for a certain period

of time the investor gives up the opportunity to sell the security at its maximum

price. The marketability discount in Longstaff’s model is the present value

difference between what the investor could sell the security for after the

marketability restrictions have lapsed and the maximum price the security could

have sold for during the restriction period.

One of Longstaff’s observations is that the discount for lack of marketability can

be economically significant even with a very short restriction period as can be

seen in the sample output below.

Sample Outputs from Longstaff Model

Volatility of Underlying Stock

Term 10% 20% 30%

1 Day 0.40% 0.80% 1.30%

30 Days 2.30% 4.70% 7.10%

180 Days 5.80% 11.80% 18.10%

1 Year 8.20% 17.00% 26.30%

5 Years 19.10% 41.0% 65.80%

It should be noted that the above table is for illustrative purposes only and the

data points above were referenced in the author’s study. Volatilities in excess of

30% would most likely be used as a proxy. Therefore, the model may produce

results which are not realistic as indicated in the table below.

Longstaff Model Discounts as a function of Time and Volatility

Volatility

Term 10% 20% 30% 40% 50% 60% 70%

1 Day 0.40% 0.80% 1.30% 1.70% 2.10% 2.50% 3.00%

30 Days 2.30% 4.70% 7.00% 9.50% 12.00% 14.50% 17.00%

180

days 5.70% 11.70% 18.00% 24.50% 31.20% 38.30% 45.70%

1 Year 8.20% 17.00% 26.30% 36.10% 46.60% 57.60% 69.20%

2 Years 11.80% 24.60% 38.60% 53.70% 70.10% 87.70% 106.70%

5 Years 19.10% 41.00% 65.80% 93.70% 125.00% 159.90% 198.50%

Summary

The Longstaff approach assumes perfect market timing and, therefore, derives

an upper bound for the lack of marketability discount since an investor is looking

backward in time to make his buy/sell decisions instead of making these

decisions based on present evidence and anticipated future stock price

movements. Volatilities in excess of 30% would most likely be used as a proxy

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 34

for privately held stock for which there is no public market. Therefore, the model

may produce results which are not realistic as the upper bound in circumstances

of this kind could well reach 100%.

Strengths

The model can be easily implemented in Excel and provides a benchmark

maximum estimate on the discount for lack of marketability.

Weaknesses

The Longstaff model assumes that the investor has perfect market timing

and that the investor has trading restrictions that prevent the security from

being sold at an optimal time. Absent these restrictions, the investor would

know the exact best time to exercise the option and sell the underlying

stock and would do so.

The Longstaff model produces very high marketability discounts with

relatively low volatility of 30%. Most small cap companies have volatilities

in excess of 50%. The model produces an estimate of an “upper

boundary” for DLOM.

As mentioned previously the model should be used as a proxy for a

maximum estimate and should not be used blindly to determine a discount

for lack of marketability

Important Parameters for this Approach:

Time to expiration

Volatility

Prevalence in Professional Practice:

The model is not seen often for estimating DLOM for a privately held company. It

is more useful for estimating the discount on a large block of restricted stock of a

publicly traded company.

What the Courts say about this Approach:

This approach has not been vetted in any meaningful way by the courts.

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 35

(c) The Chaffee Study

Background

In 1993 David B.H. Chaffee authored a study, which related the cost to purchase

a European put option to the measurement of the Discount for Lack of

Marketability.

Summary

In 1993 David Chaffee III published an article on his theory that the Black

Scholes Option Pricing Model could be used to determine the DLOM. He found

that the European Option26 exercisable only at expiration was an appropriate

model for the SEC Rule 144 Holding Period of restricted shares. 27

Chaffee relied on the Black Scholes Option Pricing Model for a put option to

determine the cost or price of the put option. The cost of the put option divided by

the market price equals the Discount for Lack of Marketability (“DLOM”).

Chaffee determined his proxy of a Discount for Lack of Marketability based on

volatilities in excess of 60% based on analysis of small Over the Counter (“OTC”)

public companies.

The appropriate DLOM for a stock with a two-year holding period and a volatility

between 60% to 90% according to Chaffee was between 28% and 41% which he

cited as similar to the restricted stock studies.

Chaffee increased the holding period to 4 years, which showed a range of DLOM

from 32% to 49%. Increasing the holding period to greater than four years did not

materially change the DLOM.

According to Chaffee the use of the Black Scholes Option Pricing model for

European options produced a minimum DLOM since a European put option

pricing formula does not take into account early exercise.

Strengths

The model can be easily implemented in Excel and is based on the

European put option Black Scholes Formula

26 European options can be exercised only at maturity. American options can be exercised early.

27 See James R. Hitchner, Financial Valuation, 2nd Edition John R. Wiley and Sons 2006.

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 36

Weaknesses:

As with all the option pricing models mentioned in this section, the DLOM

should be used as a proxy only. Other qualitative factors must be

considered to determine a final DLOM.

Chaffee considered his results as “downward” biased and as such his

findings are considered a minimum DLOM

The owner of privately held company stock does not have the ability to

hedge their investment. The option models provide a proxy for

marketability and the model can't be used without consideration to other

factors.

Important Parameters for this Approach

Stock price and exercise price are equal. The stock price and exercise

price is equal to the marketable value of the privately held stock at the

Valuation Date

The rate is equal to the Weighted Average Cost of Capital

Volatility is based on comparable publicly traded guideline companies

The term is equal to the length of time the security is expected to remain

non-marketable

Prevalence in Professional Practice

Not seen very often, particularly in valuations of private companies.

What the Courts say about this Approach

This approach has not been vetted in any meaningful way by the courts.

(d) Bid-Ask Spread Method to Determine DLOM28

Background

The bid-ask spread is the difference between the price asked for the business by

the seller (“ask price”) and the price offered for the business by the buyer (“bid

price”). The illiquidity is measured as the percentage difference between the bid

and the ask price. In most markets, there is a dealer or market maker who sets

the bid-ask spread to cover its costs of holding inventory, processing orders and

28 Amihud, Yakov, and Mendelson, Haim. “Asset Pricing and the Bid-Ask Spread,” J. Financial Econ. v 17

(December 1986): 223–49.

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 37

trading with more informed investors. The spread has to be large enough for the

dealer to cover his costs and yield a reasonable profit. Amihud and Mendelson

tested market rates of return against yield spreads (difference between bid-ask

price) for various financial stocks for the period 1961-1980. Their regression was

significant. This signifies that the returns on the stocks were not only a function of

risk but also of illiquidity. Therefore, the riskier the stock, the larger the spread

and the higher the implied DLOM29.

Summary

This is a conceptually simple approach and utilizes actual market data. Market

makers are market savvy and could be inclined to over-estimate the implied

DLOM to build a spread that will bring them increased profits. The more traders

that there are in the marketplace the better the bid-ask spread should represent

the actual effects of lack of marketability.

Strengths

There is a large sample of trading firms from which an illiquidity discount

can be computed

Weaknesses

This approach provides an illiquidity discount only. Other factors such as

restrictions on marketability need to be considered to get to DLOM

The bid-ask spreads of publicly traded stocks must be related to variables

that can be measured for a private business

Considerable subjective judgment is still required on the part of the

valuator

Important Parameters for this Approach:

�� In order to apply this approach to a private company, a model could be

developed which could, for example, take into consideration such

parameters as revenues, a measure of size, and whether a firm was

profitable or not.

29 See Kasper Larry J, Business Valuations: Advanced Topics, Greenwood Publishing Group 1997 Chapter

5 Premium and Discounts

D. Summary of DLOM Studies/Methods

Securities-Based Approaches

DLOM Job Aid page 38

Prevalence in Professional Practice:

This approach is not seen very often for estimating DLOM for a privately held

company.

What the Courts say about this Approach

This approach has not been vetted in any meaningful way by the courts.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 39

3. Analytical Approaches

Approach Overview

The analytical approach studies the discount for lack of marketability (DLOM)

through the consideration of various transactional data sets. The involved data

sets have been put together by the authors of the DLOM studies from various

sources and number from less than 100 to several hundred sale transactions

involving stock sales conducted outside the public market place. The sales

normally involve the stock issuer as seller and various institutional entities as

buyers thus by-passing the normal registration requirements of the U. S.

Securities and Exchange Commission (SEC) for stock to be sold to the general

public. These data sets generally compare the sale price for blocks of publicly

traded stocks sold through private placements as compared to the sale price of

the shares as traded on the primary market where such are listed. These data

sets are analyzed statistically and through regression analyses to both determine

the total amount of the discount and the breakdown of that discount across

various postulated causal factors. The types of data in question are similar to

those that form the basis of the better known “restricted stock studies” that are

the subject of another portion of this DLOM job aid.

The transactions that make up the dataset are screened in various ways to

eliminate outliers and to identify any specific factors relating to the private

placement that are not comparable to the factors that are attributable to

associated traded shares that also constitute minority interests. A typical private

placement block size might be 15% of the total outstanding common stock.

Where significant size blocks are involved in comparison to normal daily trading

volumes for the associated stock on the public marketplace, some aspect of

blockage discount as well as regular DLOM may be present in the transaction.

The valuation analyst needs to be alert to such a possibility.

There have been a number of different researchers starting in the late 1980’s that

have taken an analytical approach to estimating DLOM. Almost all of these

researchers come from the academic community and none started out his or her

research with tax concerns in mind. The research was undertaken for various

purposes but the fundamental underlying intent was to better understand the

characteristics of capital formation among public companies. Typical questions

posed for study are when should debt be issued instead of stock, when should

preferred equity be issued instead of common equity, when should common

equity be issued instead of debt or preferred equity and what mode of issuance

should be used.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 40

Four such studies are reviewed below. The first two are early studies (Wruck –

1989 and Hertzel & Smith – 1993) that illustrate the methodology for an eventbased

analysis often used in corporate capital formation investigations. The third

study is the Bajaj et al analysis that has been referred to in a number of court

cases that have been tried since the year 2000 and the fourth study is a portion

of a body of work by Ashok Abbott that has drawn recent attention to the area of

discounts for lack of liquidity (DLOL). Lack of marketability (LOM) and lack of

liquidity (LOL) have often been treated in the literature as identical concepts.

However, these two areas have been distinguished by Pratt30 and Abbott31 as

follows. Per Pratt, marketability is the legal ability to sell an asset whereas

liquidity is the ability to sell an asset without delay and without loss of value. Per

Abbott, marketability denotes the right to sell an asset in an established and

efficient public capital market, within a reasonable time, with relatively low

transaction costs, and with minimal effect on that security’s public market price.

Liquidity, on the other hand, denotes the ability to convert an asset into cash

without diminishing its value.

In addition to these studies, Exhibit C – Analytical Approach Revisited provides a

summary of several additional studies that further expand the analysis of the

mechanics of corporate capital formation.

Terminology

The analytical studies are usually configured as “event studies” which involve the

“private placement” of “unregistered” or “registered” shares of stock or, in some

cases, both. These terms are explained below.

Event Study – a study that investigates the circumstances surrounding and the

results of a specific event such as a private placement of stock in bulk.

Private Placement – a transaction involving a seller which is usually the issuer of

a class of stock and a buyer which is usually a large investor such as an

institution or a stock fund outside of the normal market mechanism of a public

stock exchange. Evidence indicates that the per share price of a private

placement transaction is often set at a discount to the publicly traded price of the

same stock as quoted in the market.

Unregistered Share – a share of stock that has not been registered under the

Securities and Exchange Act of 1933 and thus which cannot be sold to just any

interested investor or traded on the public exchange. Such shares can be sold to

specific sophisticated investors such as those noted above.

30 Pratt, Shannon P., Business Valuation Discounts and Premiums, Wiley 2001, pg 10

31 Abbott, Ashok B., Presentation at Business Valuation Conference: Summit on Lack of Marketability,

University of San Diego School of Law, September 18, 2008, Slide 4

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 41

Registered Share – a share of stock that has been registered under the

Securities and Exchange Act of 1933 and that can be freely sold to any investor

desiring to buy.

In many cases, both registered and unregistered shares sell at a discount when

privately placed in bulk. If one assumes that a registered share is freely tradable

to anyone at any time then a marketability discount of zero would pertain to that

share. Thus, by comparing the total discount per share for the private placement

of unregistered shares to that of registered shares, analysts can obtain an

estimate of the discount for lack of marketability for those shares since all other

discount factors should be the same.

Some analysts dispute this approach on the grounds that even registered shares

do not necessarily have a lack of marketability discount of zero if such are

offered in bulk or are thinly traded in the marketplace. Under this logic the

difference between the price of unregistered shares and registered shares

offered in private placements would tend to under-estimate the discount for lack

of marketability. For example, if the difference in total discount is 10% but the

registered shares already have a 5% discount for DLOM built-in then the actual

DLOM for the unregistered shares is 15% rather than 10%. As the unregistered

shares serve as a surrogate for the shares of a non-publicly traded entity the

substance or lack thereof in the question raised above can be of some

importance (in the illustration this amounts to an increase in DLOM of 50%).

Primary Reviewed Studies

(a) Karen Hopper Wruck32

Background and Summary

Karen Wruck studied equity ownership concentration and its effects on firm

value. Her premise was that private placements act to increase ownership

concentration by bringing aboard more large shareholders and that such

increased concentration should manifest itself in an overall increase in firm value

thereby benefiting all shareholders. On the other hand, public offerings of equity

tend to dilute share value for the existing ownership base.

Wruck studied 128 private sales of equity involving 65 companies traded on the

New York Stock Exchange and 63 companies traded on the American Stock

Exchange between July 1979 and December 1985. She measured the share

price of the stock on the exchanges 1 day after the announcement of the private

placement and compared that price to the share price involved in the placement.

32 Wruck, Karen Hopper, “Equity Ownership Concentration and Firm Value: Evidence from Private Equity

Financings”, Journal of Financial Economics 23 (1989), 3-28.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 42

She considered both placements of registered shares and placements of

unregistered shares and found a 17.6% average difference in discounts between

the two types of shares when privately placed. The median difference in

discounts was 10.4%.

Wruck concluded that private placements of all types sell at a discount to the

publicly traded shares but that unregistered shares required a higher discount for

placement than registered shares. It was postulated that the need for this higher

discount was a function of lack or marketability as well as the increased costs of

monitoring borne by investors that hold unregistered shares. She hypothesized

that private placements are generally bought by active investors that act to keep

management on its toes thereby positively affecting overall firm value.

Since monitoring costs are involved to some extent for private placement

investors, whether their shares are registered or unregistered, users of the Wruck

study have postulated that the 17.6% average discount difference is primarily

related to lack of marketability for the unregistered shares. However, since the

Wruck analysis did not control for the effects of other potential contributing

variables, it is quite possible that a meaningful portion of the average discount

difference could be caused by existing operational differences in data set firms

rather than to marketability.

Strengths

The strength of the Wruck analysis is its clearly defined hypothesis and

the use of analytical tools to investigate that hypothesis. Both registered

and unregistered placements are considered with companies listed on two

different exchanges represented almost equally.

The discount result reached is logically supported by the analysis

approach used.

Further, by comparing registered and unregistered placement discounts,

the Wruck methodology presents a way of isolating the discount for lack of

marketability from certain other factors such as assessment and

monitoring costs that could also lead to discounts.

Weaknesses

The weakness of the Wruck analysis relates to the data selection

approach that was utilized. The sample of firms chosen seems to have

been primarily based on data availability rather than logical selection

methodologies.

The classification determination as to whether placed shares were

registered or unregistered was predicated on published reports in the Wall

Street Journal. Of the 128 firms in the sample, a determination was

available for only 73 of the placements and that determination was

subjective in nature.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 43

The measurement point was chosen as one day after the announcement

date which would seem to take advantage of any immediate bounce in

stock price thereby increasing measured discount amounts. This

weakness is somewhat mitigated by the methodology that compares

registered discounts to unregistered discounts instead of measuring

unregistered discounts in total as an indication of lack of marketability.

Thus, assuming that a market bounce might result from any private

placement as Wruck hypothesizes, the difference in discount existing

between the two types of placements might still be a valid measure of lack

of marketability effects.

Important Parameters of the Study

The primary parameters in the Wruck study are:

the selection of the sample itself,

the registration status of the placement, and

the selection of a proper measurement point.

View of the Valuation Community

The Wruck study has been cited by a number of practitioners but is basically

utilized as background material to introduce the subject of investigating

marketability discounts analytically. Although the average and median discounts

of the study are offered as evidence that the results of the benchmark studies

may be much too high, the Wruck discounts themselves are not offered as actual

discount proposals.

View of the Courts

Since the numerical values of the Wruck discounts have not been advanced in

court as actual discount amounts, the courts have not specifically opined on the

Wruck study and its results.

(b). Hertzel and Smith33

Background and Summary

Hertzel & Smith (H & S) studied market discounts and shareholder gains involved

in the private placement of equity. They hypothesized that private equity

33 Hertzel, Michael and Richard Smith, “Market Discounts and Shareholder Gains for Placing Equity

Privately”, Journal of Finance, 48 (1993), 459-485.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 44

placements are often undertaken by firms with limited tangible assets, by firms

engaged in the speculative development of new products and by firms in financial

distress. Due to the higher risk inherent in these types of firms, they tend to offer

private placements priced at higher than normal discounts. These higher than

normal discounts compensate investors for the higher information costs incurred

and the higher monitoring costs required to keep suitably informed of investment

status. Based on these premises, H & S believed that the discounts required to

sell equity privately existed for a number of reasons beyond the potential lack of

marketability of the purchased shares or the expectation that the buyers would

provide services as well as investment capital.

H & S used statistical analysis techniques to identify those factors that contribute

to the overall observed discount; including, but not limited to, the effects of lack of

marketability. H & S found an average discount differential between private

placements of unregistered shares as compared to private placements of

registered shares of 13.5%. They considered this to be a surrogate for DLOM.

However, they opined that this surrogate should not be accepted on face

because they believed that if the DLOM discount was really this high, then firms

would react by registering all of their shares prior to placement. H & S postulated

that portions of the discount were due to the higher required assessment and

monitoring costs required of private placement investors and the tendency of the

market to bid up the price of traded shares where private placement investors

had taken an interest and shown a willingness to invest.

H & S analyzed 106 private equity placements with about 75% of those being

firms traded over-the-counter. The time period of their study was January 1, 1980

through May 31, 1987. The measurement date used was 10 days after the

announcement of the placement was made. Of the placements analyzed, 45

involved registered shares, 18 involved unregistered shares and 43 had an

unknown registration status. H & S assumed that all of the placements where the

registration status could not be determined were, in fact, registered for study

purposes since this would lead to a conservative result with regard to the

discount differential.

A regression analysis was performed using 7 independent variables with the

registered versus unregistered variable used to estimate DLOM. The average

private placement discount overall was found to be 20.14% with about two-thirds

of that discount (13.5%) being related to concerns about lack of liquidity. The

remainder of the discount was due to such other factors as the size of the

placement, the degree of financial distress existing in the firm and the nature of

the placement buyers. In the context of their paper, H & S seem to be using the

terms marketability and liquidity interchangeably rather than with the type of

differentiation that was noted earlier per Pratt and Abbott. As stated above, H

& S considered this to be an upper bound for DLOL/DLOM due to the perceived

difference in assessment and monitoring costs between registered and

unregistered shares.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 45

Strengths

The strength of the H & S study is that it is somewhat more complete in its

analysis than the Wruck study as seven variables potentially affecting

discounts are identified and analyzed using a regression model. Through

the multi-variate analysis, H & S were able to isolate what they believe to

be the specific effect of lack of marketability from the effects of the other

variables considered. This effect is measured at 13.5% based on the use

of a dummy variable relating to registration status.

The H & S sample is primarily (75%) made up of smaller companies that

are traded over-the-counter whereas the Wruck sample was composed of

companies traded on major stock exchanges. These smaller companies

would seem to be more like the companies that are most often the

subject of valuation assignments where lack of marketability is a concern

than are the larger companies studied by Wruck.

Weaknesses

The H & S study once again suffers from sample selection, registration

status determination and measurement point problems as was the case

with the Wruck study.

H & S were able to determine the registration status of only 63 of their 106

sample companies and assumed that the 43 that could not be determined

would all be considered as registered. This is an obvious, very serious

problem with the methodology employed since it is the registration status

variable that is put forth as the measure of lack of marketability in the

study. H & S consider this approach to lead to a conservative result since

the assumption used would act to reduce the amount of discount

attributable to lack of marketability.

H & S chose a measurement point at 10 days after the announcement

date which gives any bounce upon announcement some time to dissipate

prior to the measurement. This choice should also act to produce a more

conservative discount result; however, the choice of measurement point

remains arbitrary and totally subjective.

Important Parameters of the Study

The analysis parameters considered by H & S are:

Fraction of total outstanding stock placed

Financial distress of issuer34

Book to market ratio of stock value

Log of the proceeds of the offering35

34 The financial distress parameter is based on an analysis of such things as the company’s solvency,

liquidity, return on assets, debt-serving capacity, etc. to measure overall financial condition.

35 This is a measure of the size of the placement in dollar terms expressed on a logarithmic scale

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 46

Registration status

Investor is an individual

Investor is a member of management

The other important variables in the approach are the sample selection

methodology and the choice of measurement point.

View of the Valuation Community

The H & S study, like the Wruck Study, has been cited by a number of

practitioners but is basically utilized as background material to introduce the

subject of investigating marketability discounts analytically. Although the average

and median discounts of the study are offered as evidence that the results of the

benchmark studies may be much too high, the H & S discounts themselves are

generally not offered as actual discount proposals.

View of the Courts

Since the numerical values of the H & S discounts have not been advanced in

court as the primary determiners of proposed discount amounts, the courts have

not specifically opined on the H & S study and its results.

(c). Bajaj, Denis, Ferris and Sarin36

Background and Summary

Bajaj et al set about to study the concept of firm value and marketability

discounts. They defined marketability as how quickly an asset can be converted

into cash, without the owner incurring substantial transaction costs or having to

give significant price concessions. They postulated that lack of marketability

increases opportunity costs for asset holders and that such holders are also

exposed to increased risks of loss. Both of these factors increase risk and lead to

the need for discounting to lure investors to buy.

Bajaj et al set out the following factors affecting marketability:

-Uncertainty of the assets value

-Lack of availability of information on the asset to an outsider

-Availability of close substitutes for the asset

-Duration of the restriction on trades of the asset

-Size of the block being sold

36 Bajaj, Mukesh, David J. Denis, Stephen P. Ferris and Atulya Sarin, “Firm Value and Marketability

Discounts, Journal of Law and Economics (2002).

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 47

An analysis was made of private equity placements during the period January 1,

1990 through December 31, 1995 involving 88 transactions. The measurement

date used was 10 trading days after the announcement date. Accounting data

was drawn from Compustat. A cross-sectional analysis of discounts was made

using regression techniques.

Bajaj et al found that, on average, all private placements are made at discounts

whether the block placed consists of registered shares or non-registered shares.

For registered shares, the average discount was 14.04% and for unregistered

shares the average discount was 28.13%. The respective median discounts were

9.85% and 26.47%. Combining unregistered and registered share transactions

gave an overall average discount of 22.21% and a median discount of 20.67%.

As a first estimate of DLOM the average discounts were compared to get a

discount differential of 14.09%. This was predicated on the premise that no

DLOM should exist for registered shares since such could become immediately

freely traded. A regression analysis was then conducted to attempt to further sort

out the factors contributing to the overall discounts. This analysis used four

independent variables with the registered/unregistered status being one. The

coefficient for the registration variable turned out to be 7.23% indicating that

registered shares would require a lesser discount than unregistered shares by

that amount. This provided a more refined estimate of the specific effects of lack

of marketability in Bajaj’s view.

Bajaj et al also stratified their overall discount data to provide statistics for the

larger group of discounts, the middle group of discounts and the smallest group

of discounts. Averages of 43.33%, 20.36% and 2.21% were derived by group.

Discussion was provided of the various factors that might explain the range of

differences among these stratified groups. These included the fractional size of

the block to total shares outstanding, the business risk facing the firm, the degree

of financial distress of the firm and the total proceeds raised in the offering.

The Bajaj et al study has generated considerable response and criticism as it

was the first study offered as a basis for court testimony for tax purposes when

Dr. Bajaj began testifying before the Tax Court in cases such as the Estate of

Gross and McCord. Most notable among the parties criticizing the study were

Shannon Pratt, Mark Mitchell, Lance Hall and Chris Mercer. These critics found

problems with many facets of the study including sample selection, measurement

date, the combining of registered and unregistered share transactions, the choice

of regression variables, the failure to consider the holding period as an

explanatory factor, the failure to consider the Rule 144 affiliate provisions, the

failure to properly identify registration status, and lack of rigor in the regression

model employed.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 48

Strengths

The Bajaj study like the H & S study concentrated primarily (82%) on

companies traded over-the-counter. Although there is some debate

among critics, the Bajaj sample of 88 companies seems to be better

defined and the registration status of the component private placements

more confidently determined with about 58% being unregistered.

As mentioned for H & S the use of primarily smaller companies seems to

be better suited to the measurement of the effects of lack of marketability

than companies traded on major exchanges.

Bajaj considered five different parameters that were seen to affect

discounts, one of which was a variable based on registration status. This

approach, like the approach pursued by H & S, allowed a direct

measurement of what Bajaj considered to be the effects of lack of

marketability. His isolated discount amount of 7.23% is supported by his

model but seems to be too low to survive the application of a sanity check.

Weaknesses

The potential weaknesses of the Bajaj study have been spotlighted by a number

of its critics including Pratt, Hall, Mercer and Mitchell and Norwalk. These

weaknesses are concentrated in the areas of concern over sample choice, the

remaining presence of some uncertainty in actual registration status, the

relatively low coefficient of determination or R2 factor37 generated by the

regression model used and the choice of a measurement date of 10 days after

the announcement.

Certain writers have pointed to data errors in the sample and the failure to

consider other transactions occurring within the analysis period that are

considered to be logical choices with required data available.

There is some question among analysts as to what the 7.23% discount

amount attributable to lack of marketability by Bajaj really measures and

whether, even if it truly measures a pure marketability component of

discount, it is the proper level of discount to be considered in a

transactional analysis. Bajaj himself has been somewhat inconsistent in

how he applies the results of the study using the 7.23% in certain cases

and a larger discount that is said to include the effects of assessment and

monitoring costs in other cases.

Another weakness of the Bajaj study in the view of his critics is it does not

explicitly consider the length of the required holding period for an

unregistered placement as a factor in the analysis. Not all unregistered

placements are subject to the same holding period limitations and,

accordingly, the analysis of registered versus unregistered placements

should not be treated as a binary variable as Bajaj has proposed.

37 The coefficient of determination is a measure of how well a regression model fits the data by indicating

how much of the total data variation is explained by the model. If all the data were to fall directly on the

model line then the coefficient would be 1.00. The lower the coefficient the less of the variability of the

data is explained by the model.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 49

Finally, critics argue that simply because some private placement shares

are registered does not automatically make them freely tradable such that

no DLOM should apply to them.

Important Parameters of the Study

Bajaj combines the five areas potentially affecting marketability related discounts

into four parameters for use in his model. These parameters are:

the percent of shares placed out of the total outstanding shares,

the Z-score38 which is a measure of a firm’s financial strength or lack

thereof based on an analysis of ratios focusing on solvency, liquidity,

return on assets, debt serving capacity, etc.,

the registration status of the placement and

the volatility of the stock as determined using actual data for the publicly

traded stock of the sample company.

Other important variables are the selection of the sample to be analyzed and the

choice of the measurement point.

View of the Valuation Community

Unlike Wruck and Hertzel & Smith, the Bajaj study has received intense attention

from the valuation community, much of it critical in nature. Critics such as Pratt,

Hall, Mercer and a number of other practitioners have cast much skepticism on

Bajaj’s sample selection, his model’s weaknesses including its rather low

explanatory value as measured by R2, the use of registration status as a binary

variable rather than one that considers the differential effects of required

restriction periods and the unreasonably low amount that is attributable to lack of

marketability as a discrete variable. The general thesis advanced by his critics for

Bajaj’s relative success in his court appearances is that he had poor and

unprepared opposition that could not and did not exploit all of the weaknesses in

his study and his testimony.

The critics advance a number of reasons why the Bajaj approach should not be

accepted by practitioners but, in each case, the criticism is accompanied by

support for the critics own preferred approach to DLOM. In the case of Pratt and

Hall, this is the use of the benchmark study approach while in the case of Mercer

it is the use of his QMDM approach. Hall believes that the data in the FMV

Opinions restricted stock study can be used to counteract the conclusions that

Bajaj has advanced.

38 See Edward I. Altman, Financial Ratios, Discriminant Analysis and the Prediction of Corporate

Bankruptcy, J. Fin 589, 589-605 (1968). The higher the Z-Score of a company, the stronger its financial

position.

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 50

View of the Courts

To date, only Bajaj and his colleague Dr. Shapiro have gone to Court with the

analytical approach as their main support for a DLOM discount selection. Bajaj

has testified in the Estate of Gross39, Litman and Diener v. USA40, McCord et ux

v. Commissioner41 and Richie C. Heck v. Commissioner42 among others. Shapiro

utilized the same approach in his testimony in Lappo v. Commissioner43.

In general, the Courts have given favorable treatment to Bajaj’s general

approach to DLOM citing the conceptual basis and the use of mathematical

techniques to separate out contributing factors. However, no Court has accepted

his 7.23% estimate as the proper DLOM at face value. In McCord, the Court

instead chose to look at all of the Bajaj data and to select a DLOM based on the

summary results from his middle strata of discount transactions arriving at a

number of 20%. A similar approach has been taken in other cases where the

20% discount has been accepted as a starting point and then adjusted up to 23%

or 25% based on factors that the Court thought were important. In Gross, Bajaj

did not propose a strict DLOM discount based on his study but instead argued for

25% which included a 20% original amount plus 5% to account for the S corp.

effects on marketability. This total discount was accepted by the Court.

(d). Ashok B. Abbott44

Background and Summary

Abbott studied empirical methods for estimating marketability and liquidity

discounts. He defines marketability as the ability to sell a block of securities in an

established and efficient public capital market, with relatively low transaction

costs, and with minimal effect on that security’s public market price. Liquidity is

then seen as the ability to convert a block of securities into cash. Per Abbott,

marketability refers to a right and liquidity is a measure of speed.

Abbott believes that neither the pre-IPO nor the Restricted Stock Studies give

very usable results for a number of reasons. Among these are changes in the

39 Estate of Gross, T.C. Memo 1999-254, 78 T.C.M. (CCH) 201, T.C.M. (RIA) 99254, 1999 Tax Ct. Memo

LEXIS 290

40 David S. and Malia A. Litman v. The United States, United States Court of Federal Claims, 2007 U.S.

Claims LEXIS 273, August 22, 2007

41 McCord v. Comr., 120 T.C. 358 (2003)

42 Heck v. Comr., T.C. Memo 2002-34

43 Clarisa W. Lappo v. Comr., T.C. Memo 2003-258, Tax Ct. Memo LEXIS 257, 86 T.C.M. (CCH) 333

44 Ashok B. Abbott, Various Dates, Empirical Measures of Marketability and Liquidity Discounts,

Discounts for Lack of Marketability: An Empirical Analysis and DLOM – Concepts and Models,

Presentations at Various ASA and NACVA Conferences and on the BVR Teleconference of April 26, 2006

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 51

Rule 144 holding period, the growth of the derivatives market, the reduction in

required trading costs due to discount brokerages, the new transparency rules

established by the SEC and FASB, and their use of averages.

Per Abbott, recent law changes and market developments have made public

markets more liquid but this change does not extend to private markets which

could lead to an understatement of discounts appropriate to these markets.

Hence, he believes that a more scientific and statistically supportable approach

to marketability and liquidity is now required. He then analyzes a number of

studies and discount indications that exist. This review provides the following lack

of liquidity indicators.

�� In 1996, for shares traded on the NYSE, the most liquid stocks when

compared to the least liquid stocks indicated a discount for lack of

liquidity range of 35.5%

�� In an IPO study for the period 1993 to 2003, the average trimmed mean45 for

DLOL is 6.05% based on some 7,824 IPOs

�� In a 2004 IPO study the range for DLOL was from 4.3% to 9.9%

depending upon market capitalization

Small cap stocks had greater holding periods during the period from 1993 to

2004 in the range of 30 to 130 months as compared to 10 to 21 months for

large cap stocks; the overall average range was from 25 to 69 months

Large cap stocks have been as much as 9 times more liquid than small cap

stocks for trades during 2001

Abbott mentions that Longstaff46 has postulated a DLOL of 3% to 42% based on

his option study where 3% is for a 5% block size for a large cap stock and 42% is

for a 25% block size for a small cap stock. These discounts are upper-bounds

since Longstaff assumes perfect market timing in making his analyses.

Finally, Abbott concludes that for smaller block sizes a proper DLOL is limited to

less than 25% with the DLOL for a 5% block limited to about 15%.

Strengths

Abbott recognizes the differences between public and private markets and the

importance of block size as considerations in the discount for lack of

marketability. He further recognizes the effect of relatively new innovations in

45 The trimmed mean is the average obtained from a subset of the data after some of the largest and the

smallest values have been removed. It is thought to be a better measure of the central tendency of the

concentrated core of the data than is the overall mean.

46 Francis A. Longstaff, How Much Can Marketability Affect Security Value?, J. Fin,, 1767, December

1995

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 52

security markets as factors that act to reduce the discount required by investors

in non-liquid stocks. Further, he recognizes the importance of overall company

capitalization on the holding periods required to sell stocks. Abbott cautions as to

the risks involved in using public stock-based discounts for stocks that are not

publicly traded on any recognized exchanges. His strengths are mostly

conceptual rather than of a nature that would necessarily lead to a reliable

numerical estimate for either DLOL or DLOM.

Weaknesses

Abbott’s results have been mostly presented in academic and valuation society

environments and have not been properly vetted by either practitioners or the

courts. It is doubtful that his work could serve as a primary approach to

marketability quantification as of the present time.

Important Parameters of the Study

Variables indicated by Abbott as potentially significant factors in liquidity and

marketability include

block size,

overall market capitalization,

availability of hedging opportunities,

anticipated holding period of market participants and

the general need for liquidity in the economy in general.

View of Valuation Community

To date, the valuation community has shown an interest in Abbott’s work and his

concepts. He has been invited to speak at numerous valuation conferences and

to participate in a number of panel discussions such as the BVR

Teleconferences. There has been no use of the results that he has generated as

a basis for discounts that would properly serve as a foundation for an overall

valuation.

View of the Courts

The Abbott analyses and findings have had no vetting in the courts.

Conclusion

Overall, many judges seem to be using the work of Bajaj and the other analytical

studies as ammunition to hold all practitioners accountable for unsupported

reliance on the benchmark studies. Even though an acceptable bottom line

number has not come out of these studies per se, they have raised several

questions and have tended to show that the benchmark studies can sometimes

lead to unreasonably high results. Among the questions that they have brought to

D. Summary of DLOM Studies/Methods

Analytical Approaches

DLOM Job Aid page 53

the surface is the existence of investors with long investing horizons for which

marketability is not a particular concern and the development of the derivative

markets which have allowed the creation of synthetic liquidity that did not exist at

the times when the benchmark studies were constructed.

As a result of the weaknesses cited relating to sample selection, sample point

classification and measurement point concerns, it is unlikely that these

approaches can be used to derive a numerical result that will go forth

unchallenged. Instead, the raw data collected and the many component factors

proposed can be used to make subjective judgments about discount magnitudes

that would seem more satisfactory than using the gross averages generated by

the benchmark studies, either with or without unsupportable adjustments for

changing facts and circumstances. For example, consideration of volatility and

expected holding period as opposed to restriction period would seem to be

factors that provide meaningful insight to the DLOM and DLOL question. Also the

availability of hedging strategies can act to increase effective liquidity where

those strategies exist. These strategies replicate the existing value parameters of

a non-liquid security by combining the value parameters of other securities that

are publicly traded and, therefore, more liquid.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 54

4. Other Approaches

(a) QMDM (Christopher Mercer)

Background and Summary

The complete reference for this approach to the Discount for Lack of

Marketability (“DLOM”) is the “Quantitative Marketability Discount Model” (see

Mercer’s book: Quantifying Marketability Discounts, by Z. Christopher Mercer,

ASA, CFA, Peabody Publishing, LP, 1997). The model calculates a matrix of

discounts for lack of marketability, based upon a range of variables. Variables

include rate of appreciation in assets, holding period until liquidation, and

required rate of return to the hypothetical investor. The appraiser estimates which

variables from the matrix are most appropriate for the subject interest. The

intersection of those variables within the calculation matrix yields the DLOM.

Given the variable inputs, discounts from this method can vary significantly. For

example, a “base case” illustration on page 225 of Mercer’s book presents a

matrix of possible discounts ranging from 5% to 100%. Within the matrix, three

discounts are proposed for purposes of discussion (31% [low], 58% [medium],

and 71% [high]).

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

On what basis has the Taxpayer’s appraiser estimated the expected rate

of appreciation (i.e. growth) on the underlying investment assets?

On what basis has the Taxpayer’s appraiser estimated the holding period

before the hypothetical buyer would receive the cash flow return on their

investment?

On what basis has the Taxpayer’s appraiser estimated the required rate of

return to the hypothetical buyer?

How does the required rate of return compare to alternative investments

that were available to the hypothetical buyer on the valuation date?

Strengths

As its name states, the QMDM provides a quantitative basis for reaching

an opinion of the DLOM.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 55

Instead of arbitrarily selecting “35%” after a vague discussion of valuation

theory and restricted stock studies, the QMDM allows the appraiser to

estimate specific factors (e.g. rate of appreciation, holding period, and

required rate of return), to conclude a specific DLOM from the calculation

matrix.

Weaknesses

While it avoids arbitrary selection of a DLOM, estimation of factors for the

calculation matrix can be just as arbitrary and subjective.

The matrix increases the number of things the appraiser needs to have an

“opinion” about, potentially leaving the appraiser over-extended on their

clairvoyance about a multitude of events expected to occur many years

into the future.

Alternatively, if the appraiser simply relies upon management (i.e. the

“client”) projections for parameter estimation, the appraiser’s opinion of the

DLOM might lack credibility and independence.

Important Parameters for this Approach

1) Base value of the marketable minority interest (the base value would be

the pro rata of the subject interest, after the discount for lack of control, but

before the discount for lack of marketability);

2) Expected appreciation on base value over the holding period;

3) Expected dividend yield over the holding period;

4) Expected growth rate in dividends over the holding period;

5) Assumed length of the holding period in years; and

6) Required rate of return to hypothetical investor over the holding period

Variations of the QMDM can incorporate additional factors, such as interim cash

flows, compensation to officers (including over-compensation), taxes, etc.

However, the model can become very complicated with the introduction of

additional variables.

Prevalence in professional practice:

This approach has seen minimal use by outside valuation professionals as the

primary basis for the DLOM. More recently, QMDM has been presented as

additional support (“sanity check”) for a DLOM estimated using methods other

than the QMDM.

From the perspective of originator of QMDM method: At the September 18, 2008

DLOM Summit in San Diego, Chris Mercer, the originator of QMDM, argued in

favor of this approach, stating that his firm still uses the QMDM (although he

mentioned that E&G tax valuations were not a significant portion of his firm’s

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 56

case work). He further stated that, despite some Court rulings involving the

QMDM approach, he (and his firm) has not been rebutted in Court for using the

QMDM.

View of the Courts

Prior to the QMDM, the Courts had criticized appraisers for a lack of quantitative

basis for their DLOM determination (e.g. arbitrarily selecting a 35% DLOM). The

QMDM appeared to be an answer, but Weinberg v. CIR (T.C. Memo. 2000-51)

and Janda v. CIR (T.C. Memo. 2001-24) suggest otherwise. In each of these

cases, the QMDM was criticized:

Weinberg v. CIR: “We disagree with the discount computed by Dr. Kursh

on the basis of the QMDM model because slight variations in the

assumptions used in the model produce dramatic differences in the

results.”

Janda v. CIR: “We have grave doubts about the reliability of the QMDM

model to produce reasonable discounts...”

(b) NICE (William Frazier)

Background and Summary

According to Howard, Frazier, Barker, Elliot, Inc. (www.hfbe.com), a Texasbased

valuation firm, firm principal William Frazier authored an article, "Nonmarketable

Investment Company Evaluation (NICE)", that appeared in the

November/December 2006 issue of Valuation Strategies (Vol 10, No 2, published

by Warren, Gorman & Lamont, RIA Group, Boston MA).

NICE is a valuation system under the income approach designed to determine

the fair market value of equity interests in closely held investment entities. NICE

uses investment returns to calculate value.

According to the article in Valuation Strategies (see above for citation reference):

[NICE] is a valuation system under the income approach to value. It is designed

specifically to determine the fair market value of equity interests in closely held

investment entities, such as family limited partnerships, S corporations, and

limited liability companies. NICE does not use [lack of control and lack of

marketability] discounts in its operation. Instead, lack of control and lack of

marketability are viewed as investment risks embodied in the required rate of

return for the subject interest.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 57

The key issue is that incremental rates of return for lack of control and/or lack of

marketability need to be estimated. Such estimates can begin to appear

subjective, depending on the availability of adequate information.

Given the variable inputs, discounts from this method can vary. For example, a

“scenario” illustration on page 46 of the respective issue of Valuation Strategies

shows a discount range from 37% to 47.5%, with an indicated discount of

42.25%.

The NICE method specifically states that it should not be used when the holding

period is either known or can be reasonably estimated. According to the article,

the method assumes a “very long-term and illiquid investment”...“[T]he liquidation

date can be a very distant event, with a practical range of no less than ten years.”

Thus, the NICE method would tend to lead to an elevated estimate of total

discounts for an interest that did not meet these assumed conditions.

Areas of Focus

In discussing this approach with the taxpayer or taxpayer’s appraiser the

following areas of focus should be explored:

On what basis has the Taxpayer’s appraiser estimated the additional rate

of return to compensate for lack of control and/or lack of marketability?

Do the incremental rates of return reflect arbitrary selection of 1%, 2%,

3%, etc.?

How does the required rate of return compare to alternative investments

that were available to the hypothetical buyer on the valuation date with

comparable degrees of total risk?

Strengths

The NICE method avoids subjective estimation of discounts for lack of

control and lack of marketability. On that basis, the method appears to be

a more traditional, and straight-forward, “income approach” to valuation.

NICE is also presented as a better alternative to the QMDM, on the basis

that the QMDM does not specifically address the additional required rate

of return for lack of control and/or lack of marketability, while the NICE

method does.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 58

Weaknesses

The method assumes the hypothetical buyer can demand (and receive) a

higher required rate of return for lack of control and lack of marketability.

The basis (or capability) for the hypothetical buyer to receive the higher

rate of return can become a matter of subjective estimation.

For example, the method claims to avoid subjectivity, but the illustration

within the article estimates (somewhat subjectively) a precise 2.00%

increase in required rate of return for lack of marketability. This

incremental return is illustrated on the basis of above-average

performance of certain mutual funds. However, the article admits that

mutual funds generally cannot maintain above-average performance

indefinitely.

The method assumes a holding period well-in-excess of 10 years

(upwards of 50 years in some examples). However, it could be argued that

“predicting” a liquidation date 50-years into the future is just as speculative

as subjectively estimating a DLOM.

Important Parameters for this Approach

1) Baseline rates of return for market interest rates and stock market returns

(baseline reflects comparable investments that do not have additional

risks from lack of marketability); and

2) Incremental returns for lack of control and lack of marketability, which are

estimated on the basis of various “spreads” of different types of

investments.

Prevalence in Professional Practice:

The NICE or Frazier method has not been seen in valuation reports we have

reviewed. However, valuation reports have used rate-of-return methods to value

closely held investment interests (or as “sanity checks”), but the terms NICE or

Frazier were not cited.

William Frazier continues to conduct seminars on his “NICE” method. For

example, he presented on NICE at the AICPA/ASA conference in Las Vegas in

November 2008.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 59

What the Courts say about this model

No Court references were found for the NICE or Frazier method. If presented to a

Court it is likely that the Court will criticize this method as relying upon

subjectively-estimated incremental rates of return for lack of control and lack of

marketability unless some definitive market evidence were provided in support of

these rates.

(c) NERA (David Tabak)

Background and Summary

NERA (National Economic Research Associates) is a consulting firm. Dr. David

Tabak, a Senior Vice President with NERA, published an in-house working paper

entitled: “A CAPM-Based Approach to Calculating Illiquidity Discounts”. The

working paper is dated November 11, 2002, and is posted for free on NERA’s

website (www.nera.com).

According to the NERA website (www.nera.com):

In this working paper, Dr. Tabak provides a review and analysis of existing

studies and theories on calculating appropriate illiquidity discounts for

restricted stock. Dr. Tabak discusses how existing studies have limited

applicability in calculating an appropriate discount because they generally

present only median or average results.

As an alternative, Dr. Tabak offers a theoretical model based on the

CAPM, or capital asset pricing model, that allows for a quantification of the

illiquidity discount based on objective criteria specific to the asset under

consideration. This equity risk premium-based model is the first approach

to apply the CAPM to the process of calculating illiquidity discounts, and

offers a number of benefits over using simple average discounts or any of

the other methodologies discussed in this paper.

The result is a framework for measuring illiquidity discounts that vary over

time and depend on the length of the restriction and the riskiness of the

illiquid asset. Perhaps most importantly, Dr. Tabak's new model is less

subjective than the analysis often used in practice today.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 60

Given the variable inputs, discounts from this method can vary. For example,

page 16 of the working paper presents a table of “Implied Illiquidity Discounts”

(based on different equity risk premiums). The table indicates a full dataset range

of discounts from 15.4% to 82.9%, with mid-point average discounts ranging from

37.8% to 44.8%.

Areas of Focus

In discussing this approach with taxpayer or taxpayer’s appraiser, the following

areas of focus should be explored:

For reference: The higher the equity risk premium (or the greater the

expected volatility of returns relative to the overall market [i.e. “Beta”]), the

lower the estimated value (and vice-versa). (Briefly defined: Beta is a

factor indicating the relative risk of a specific investment, as compared to

overall risk attributable to the aggregate market of investments.)

How was the additional equity risk premium (or Beta) for lack of control

and/or lack of marketability determined?

How was the time period until liquidation of the initial investment

determined?

How does the equity risk premium (or Beta) compare to alternative

investments that were available to the hypothetical buyer on the valuation

date? (NOTE: While some methods compare overall rates of return [e.g.

risk-free rate plus the equity risk premium], the NERA method is focused

upon the equity risk premium portion of the return.)

Strengths

According to the article,

the method provides a quantitative basis (using the capital asset pricing

model) to incorporate lack of marketability as an additional “risk” that

increases the equity risk premium (and lowers the “price”);

“The calculation of an illiquidity discount is objective (or at least relatively

so) because it can be calculated based on volatility (actual for a security,

from a peer group for a company) and the equity risk premium.”

Weaknesses

The method requires that a number of variables be either measured from

market activity, or estimated from market comparables. Estimates based

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 61

upon selected market comparables can introduce subjectivity into the

valuation analysis.

Additional estimates with respect to holding period can introduce further

subjectivity into the valuation analysis.

The model is theoretical in nature and there is no sound way to calibrate

its results against the market. Tabak has run a number of analyses

against S & P 500 stocks for various years and has used the old

benchmark study averages to provide a sanity check on his results.

Important Parameters for this Approach

According to the working paper, the model requires data (or estimates) of:

1) risk-free rate of return;

2) expected return to a market portfolio;

3) expected return to the subject asset;

4) covariance of the subject asset with respect to the market portfolio;

5) standard deviation of rates of returns; and

6) period of time that the asset is restricted from sale.

Of particular significance to the use of this method, the working paper (see above

for citation reference) states:

To begin, assume that these quantities are all measurable...[T]his theory

will still require a somewhat subjective analysis if one or more of these

quantities, typically T, the time of the restriction, must be estimated based

on qualitative data.

This suggests (from Dr. Tabak himself) that there are inherent weaknesses in the

method.

Prevalence in Professional Practice:

We have not seen the NERA or Tabak methods, per se. However, some

appraisals have used CAPM-based methods to estimate a risk-adjusted rate of

return for non-marketable securities (or as “sanity checks”).

What the Courts say about this model:

No Court references were found for the NERA or Tabak method. It is deemed

likely that the Courts might criticize this method as being overly-complicated,

and/or relying upon subjectively-estimated variables.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 62

(d) Partnership Profiles (Partnership Spectrum)

Background and Summary

Partnership Profiles (aka “Partnership Spectrum” or “Direct Investments

Spectrum”) is a quarterly publication (moving to an online database

[www.partnershipprofiles.com or www.dispectrum.com]) that summarizes data on

re-sales of minority interests in Real Estate Limited Partnerships (“RELP’s”).

Partnership Profiles reportedly tracks more than 300 different RELP’s. Data for

each re-sale includes a pro rata net asset value attributable to each RELP

interest being sold. On that basis, a “discount” from pro rata net asset value can

be inferred from each re-sale.

Partnership Profiles is primarily used as the basis for lack of control discounts on

minority limited partnership interests. However, the RELP re-sale market is so

small (i.e. “thinly-traded”) that Partnership Profiles data arguably reflect some

additional consideration for lack of marketability. With respect to lack of

marketability, Direct Investments Spectrum has stated:

Although it is not possible to precisely quantify the amount of

discount attributable to marketability versus lack of control

considerations, it is the opinion of Direct Investments Spectrum,

along with many appraisers, that most of the overall discount is due

to lack of control issues.47

NOTE: Real Estate Investment Trusts (aka “REIT’s”) are similar to RELP’s, and

are also commonly-cited as the basis for lack of control discounts on minority

interests. However, REIT’s are freely-traded in an active market, and therefore,

discounts observed from REIT’s are generally assumed to exclude any

consideration for lack of marketability.

Areas of Focus

In discussing this approach with taxpayer’s or taxpayer’s appraiser, the following

areas of focus should be explored:

Are the Partnership Profiles comparables similar to the subject interest in

terms of: a) the type of real estate; b) relative debt ratios; and c) cash

distributions yield?

Has Taxpayer’s appraiser been able to verify if the baseline net asset

values in Partnership Profiles data were established using actual

47 May/June 2004 issue of Direct Investments Spectrum, at www.dispectrum.com.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 63

“appraisals”, versus management estimates of the values of underlying

real estate investments?

Assuming that Taxpayer’s appraiser used Partnership Profiles to estimate

the discount for lack of control, and then used another method (e.g.

restricted stock studies) to estimate the DLOM, did Taxpayer’s appraiser

give any consideration to “lack of marketability” considerations that

already exist within Partnership Profiles data (i.e. to avoid double-counting

lack of marketability factors)?

In the case of a Charitable Contribution appraisal, does it appear that

Taxpayer’s appraiser is trying to minimize the discount (and maximize

value) by using Partnership Profiles for a single, combined discount for

lack of control and lack of marketability?

Strengths

Appraisers who wish to avoid “over-discounting” might rely on Partnership

Profiles data to provide a single “combined discount” for lack of control

and lack of marketability.

Partnership Profiles data include descriptive factors of the types of RELP

investments, debt ratios, and whether or not the RELP has been making

regular cash distributions to limited partners. These factors provide

specific bases to identify comparables within the data.

Weaknesses

It has been argued that RELP’s referenced in Partnership Profiles are not

representative or not comparable to subject interests being valued in

appraisal reports (i.e. RELP’s are not directly comparable to family limited

partnerships).

The data have also been criticized as being inconsistent with the fair

market value standard. One reason is that Partnership Profiles data

reportedly reflect remnant RELP’s formed in the 1970’s under different tax

laws. Those RELP’s no longer provide the same tax benefits after tax law

changes in 1986. On that basis, Partnership Profiles might reflect out-offavor

investments, being sold under distressed conditions at high

discounts to net asset value.

The pool of RELP’s is also reportedly shrinking, creating a potential

problem of statistical significance in the quantity of reported sales for each

type of RELP.

Another criticism is that the pro rata net asset values attributed to RELP

re-sales might have been arbitrarily reported (i.e. management estimates),

and do not reflect thorough appraisals of underlying investment assets

within the RELP’s.

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 64

Method is logically limited to entities that have substantial amounts of real

property assets in their portfolios.

Important Parameters for this Approach

1) Types of underlying investments (e.g. real estate, vacant land, etc.);

2) Relative debt ratio; and

3) Dividend yield on net asset value.

Prevalence in Professional Practice

Partnership Profiles data are primarily used to estimate lack of control discounts

on minority limited partnership interests. In most cases, the appraiser would use

Partnership Profiles to estimate the lack of control discount, and then use

another method (such as restricted stock studies) to estimate a separate DLOM.

However, because of the nature of the data, some appraisers use Partnership

Profiles to estimate a single combined discount for lack of control and lack of

marketability.

In cases of charitable contributions (e.g. charitable remainder trusts), the

appraiser might cite Partnership Profiles as the source for a single, combined

discount for lack of control and lack of marketability (e.g. if an appraiser were

seeking to avoid over-discounting).

What the Courts say about this Approach:

In Estate of W.W. Jones II v. CIR (116 T.C. No. 11 filed March 6, 2001), the

taxpayer’s expert acknowledged that: “[A] large discount for lack of marketability

is already built into the secondary market discount [from Partnership Profiles

data].” The Court agreed and reduced the taxpayer’s [separately-determined]

lack of marketability discount from 20% to 8%.

In Estate of Kelly v. CIR (T.C. Memo 2005-235), the Court stated: “We are also

not persuaded by ATI's analyses of PPI's studies regarding minority discounts as

ATI admits that these discounts contain some element of discount for lack of

marketability, and therefore these studies result in an overstatement of the

minority discount.”

In Lappo v. CIR (T.C. Memo 2003-258), the Court stated: “[M]r. Oliver’s reliance

on the published RELP market prices seems questionable.” The record in the

Lappo case further noted that RELP’s had very low trading volume, and that the

underlying net asset values: "[R]epresent either estimates by general partners,

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 65

appraised values determined by independent appraisers retained on behalf of the

partnerships, or some combination of the two."

(e) Public vs. Private P/E Ratios in Acquisitions (MergerStat)

Background and Summary

A dataset published in annual editions of Mergerstat Review sorts transactions

into categories of “public” versus “private” companies being acquired [see

Mergerstat Review, FactSet Mergerstat, LLC, 2007 (and earlier) edition(s), Table

1-12, page 20].

The table compares the “Median P/E” offered for public versus private

companies, over a number of years. In general, Median P/Es offered in each

year were higher for public companies (those whose shares were publicly traded

at time of offer) than for private companies (those whose shares were NOT

publicly traded at time of offer).

Based upon a premise that all data involved similar control conditions (all of the

companies were being acquired), it would be reasonable to infer that the

observed “premium” paid for public versus private companies reflected public

company sellers’ ability to liquidate their shares elsewhere—since a public

market existed for those shares.

On that basis, public company sellers negotiated higher relative purchase prices

because their shares were marketable, and could be sold elsewhere if

necessary. However, private company sellers could not easily sell their shares

elsewhere. Thus, they negotiated lower relative purchase prices because their

shares lacked marketability. Observation of lower relative purchase prices for

shares of private companies versus public ones implies a discount for lack of

marketability (“DLOM”).

While there is some variation of medians from year to year, the data indicate

fairly-consistent median DLOM’s by comparing public versus private acquisition

Median P/Es in the range of 15% to 20%. The median has not followed any

single trend in prior years. A review of the MergerStat data will indicate how the

median has trended in the years leading up to any specific valuation date.

As a last consideration, these data reflect “control” conditions (all of the

companies were being acquired). It could be argued that these data might be

inappropriate for evaluating lack of marketability on “non-controlling” interests.

Therefore, reliance upon these data for analyzing lack of marketability on a

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 66

minority interest implies a condition that factors of “control” and “marketability”

are effectively separable.

Areas of Focus

In discussing this approach with taxpayer’s or taxpayer’s appraisers, the

following area of focus should be explored:

Assuming that Taxpayer’s appraiser has referenced this method in relation

to other methods (such as restricted stock studies), on what basis did the

Taxpayer’s appraiser weigh the significance of a DLOM from this method

in relation to a DLOM from another method?

Strengths

Source data are objective, market-based transactions, and provide a

simple illustration of the “discount” that sellers of closely-held companies

had to accept (in arm’s-length, market transactions) because they lacked

an alternative to sell their shares in a public market.

Weaknesses

DLOM’s inferred from these data reflect median values for each year, and

exclude any notation of upper- or lower-bound figures in each year’s

dataset. Summary median figures can obscure significant variance in

underlying data.

Variance in underlying data could reflect consideration of factors other

than exclusively marketability versus lack of marketability.

While it is possible to locate and analyze individual transactions in each

year’s dataset, a thorough analysis of variance (or comparability factors) in

each year’s dataset could be time consuming (some years included

hundreds of transactions).

Method is dependent upon specific companies acquired by public

companies in a given year, and might not be reflective of DLOM levels in

private transactions.

The transactions summarized by MergerStat are control transactions,

rather than minority interest transactions. This presents the question: “Is it

reasonable to assume that the same P/E percentage comparison would

apply to smaller traded interests?”

D. Summary of DLOM Studies/Methods

Other Approaches

DLOM Job Aid page 67

Important parameters for this model

1) Since the data are summarized in the single table from MergerStat

Review, there is no need to have anything other than a copy of the

MergerStat Review covering the year of the valuation date.

2) The simplicity of this method prevents a more-thorough analysis of

comparability factors. However, this method can provide additional

support for an overall analysis of the DLOM that incorporates one or more

additional methods of estimating the DLOM in a given appraisal.

Prevalence in professional practice

The use of Mergerstat for DLOM has been seen a few times, but generally only

as additional support for an overall DLOM analysis that used additional methods

of estimating the DLOM. One possible explanation for its infrequency of use is

that MergerStat Review is so commonly cited as the source of data for lack of

control discounts. Another citation of MergerStat Review in the DLOM area of the

valuation analysis might be confusing to the reader.

What the Courts say about this model

No Court references were found regarding the use of MergerStat specific to

estimating the discount for lack of marketability (there are Court rulings where

MergerStat was used for the discount for lack of control). It is likely that the

Courts will criticize this approach as being over-simplified and/or lacking

comparability factors to support an opinion of the DLOM for a given subject

interest (in cases where these data were used as the sole method for estimating

the DLOM).

E. Evaluation and Recommendations

DLOM Job Aid page 68

E. Evaluation and Recommendations

1. Approaching Marketability Discount as a Reviewer

In considering the discount for lack of marketability as a reviewer, you will be

presented with an approach and be concerned with judging its reasonableness,

its reliability, its adherence to the prevailing facts and circumstances of the

valuation problem at hand, its general acceptance within the valuation community

and the treatment that the approach has received at the hands of the Courts.

Hopefully, the taxpayer and/or the taxpayer’s appraiser will have offered

arguments for the approach or approaches chosen and for the numerical result

decided upon. These arguments will need to be considered in detail and judged

upon their merits. If the taxpayer or the appraiser has not offered any real

analysis but rather simply presented a numerical result without substantial backup

that does not automatically make the result achieved wrong or unsustainable.

You will need to analyze the result in the light of the prevailing facts and

circumstances to determine whether it is reasonable or unreasonable.

If the result is considered unreasonable as a result of your review, you will likely

be called upon by the client to produce an alternative independent estimate of

DLOM based on your own analysis of the valuation problem. Your estimate

should be constructed so as to not exhibit the same weaknesses found in the

appraisal being reviewed. If the taxpayer or appraiser has used a valid approach

or approaches but reached an unreasonable result you may be able to simply

discuss what makes that result unreasonable and why you believe that your

analysis yields a more reasonable result. If the taxpayer or appraiser has not

used a valid approach in your view then you will have to start from scratch in

preparing your opinion.

2. Approach Marketability Discount as a Valuator

If you are approaching the question of DLOM fresh, either as a reviewer

confronted with an unreasonable taxpayer position based on invalid approaches

or as a valuator charged with making your own valuation discount decisions, it is

often helpful to start with a basic question as relates to DLOM. That question is:

“Under the prevailing facts and circumstances and considering the nature of the

interest to be valued why is the DLOM not zero?” By enumerating the factors that

would lead to a conclusion that some DLOM at all is appropriate you will be

building a framework as to how substantial a discount for lack of marketability

might be reasonable. This process will give you a reality check on DLOM

amounts that you might ultimately derive using some of the approaches

discussed in this job aid.

E. Evaluation and Recommendations

DLOM Job Aid page 69

For example, if you have a very small minority interest in a non-publicly traded

entity which has little or no history of interest sales and where shareholders are

bound by a very restrictive shareholder’s agreement, you could reasonably

believe at the outset that a DLOM is appropriate and that it could be substantial.

On the other hand, if you have a somewhat larger interest in a non-publicly

traded entity that has a relatively large and active shareholder base with no

restrictive shareholder agreement and where the potential seller holds a put right

back to the corporation at fair market value then very little DLOM might be

reasonable.

A common mistake among valuators considering DLOM (and discounts for

minority interests) is to concentrate almost exclusively on the viewpoint of the

hypothetical buyer who will be pushing at all times for larger discounts while

ignoring the viewpoint of the hypothetical seller. In proposing a DLOM amount

the valuator needs to ask whether this is an amount that a hypothetical seller

could accept under the prevailing facts and circumstances and whether there is a

reasonable chance that an arms-length negotiation between buyer and seller

could arrive at such a discount amount. A fair market value determination

requires the consummation of a hypothetical sale. If the analysis relies too

heavily on the needs of the buyer it is likely that no such sale would occur and

that this underlying premise of fair market value would be violated.

3. Dealing with Marketability Discount in a Report Review

Under Certain Specific Situations – Typical Report Language for

Getting Started

Report reviewers frequently see the use of DLOM studies inappropriately. What

follows is sample report language to use when these situations are encountered:

a) Use of Pre-IPO studies to support DLOM

b) Use of simple average or median from Restricted Stock Studies

c) Use of analytical study results without getting behind the data

d) Use of study results not supported by market data

e) Reliance solely on court decisions

a) Use of Pre-IPO studies to support DLOM

The pre-IPO studies cited (Emory, Willamette or Valuation Advisors) examine the

difference between pre-IPO stock transactions and their IPO price. When

companies register for an IPO, they are required to disclose all transactions

within three years prior to the offering. The pre-IPO studies observe transactions

in privately-held companies that eventually completed an IPO. The private

transaction price was compared to the public offering price, and the percentage

discount from the public offering price is considered a proxy for the discount for

lack of marketability.

E. Evaluation and Recommendations

DLOM Job Aid page 70

These studies are overstate DLOM and are unreliable for assessing the size of a

discount for lack of marketability for many reasons:

Because study data includes only successful IPO’s, it artificially inflates

the discount by ignoring unsuccessful IPO’s

The discount reflects more than lack of marketability—it includes risk that

an IPO may not occur

Almost always involve related-party transactions with employees or

service providers who are compensated by a bargain price

Pre-IPO transactions tend to be under priced as IPO’s frequently involve

high growth companies which are rapidly evolving (difference in pre & post

company)

Not contemporaneous – too much time gap exists between pre-IPO

transaction and public offering

There are indications that the Willamette Management Associates Studies

1999 and 2000 data may be skewed due to the dot.com "bubble"

Add if appropriate:

A business with the reputation, size and long history of profitability, such as

_____ would likely have the option of becoming publicly traded with total

floatation and registration costs significantly lower than the claimed ____%

discount. Such an event would minimize any discount for marketability.

b) Use of simple average or median from Restricted Stock

Studies

Restricted stock studies are a common source of market data on lack of

marketability. One of the original studies, the SEC Institutional Investor Study

(“SEC Study”), compared the market prices paid for stock of publicly-traded

companies with the prices paid for “restricted” shares of stock in those same

companies.

The restricted shares were generally sold in private placements, or similar

transactions, under conditions which prevented them from being re-sold for some

period of time (generally two years for the SEC Study).48 Observed price

differences between sales of restricted stocks and their immediately salable

equivalents (in those same companies) imply a discount for lack of marketability.

SEC Study

Table 1 (Table 1 Analysis of SEC Institutional Investors Restricted Stock Study)

presents detailed data from the SEC Study. According to the source reference,

48 The restriction period has generally decreased from two years to one year for similar

transactions occurring after the year 1997.

E. Evaluation and Recommendations

DLOM Job Aid page 71

these data were published in the year 1971, and reflect 398 transactions over the

years 1966 – 1969.

In regards to Table 1, the following observations are often noted:

1) The data indicate that illiquid shares generally sold for less than liquid

shares, suggesting an average discount for lack of marketability of 26%;

2) The range of variance was significant, however, with groupings ranging

from a negative discount of -15% (thus, a premium for lack of marketability),

to high-end groupings upwards of an 80% implied discount for lack of

marketability; and,

3) Greatest weighting of transactions occurred within the “15%” and “25%”

implied discount groupings. This suggests a most-common discount for lack

of marketability of 20%.49

Data in Table 1 are presented in regards to the issue of lack of marketability.

However, significant variance in implied discounts for lack of marketability

throughout the dataset suggests that factors, other than exclusively marketability,

contributed to observed price differences between restricted and unrestricted

shares of stock.

Management Planning Study

Table 2 (Table 2 Analysis of MPI Restricted Stock Study) presents detailed data

from the Management Planning Study, which also analyzed discounts on sales of

restricted stock. According to the source reference, these data are more recent

than the SEC Study, and reflect 49 transactions over the years 1980 through

1995.

In regards to Table 2, the following observations are noted:

1) Figures in the “Average Discounts” column suggest that discounts for lack

of marketability decrease, as company size (in annual revenues) increases;

2) However, figures in the “Range of Discounts” columns indicate significant

variance within each grouping, with even the smallest companies (under $10

million in annual revenues) reflecting implied discounts for lack of

marketability ranging from a low of 2.8% to a high of 57.6% (see note [2] of

Table 2); and,

3) While figures in the “Average Discounts” column decrease as company

size increases, low-end figures within the “Range of Discounts” columns for

49 (15% + 25%)  2 = 20%, see note [4] of Table 1.

E. Evaluation and Recommendations

DLOM Job Aid page 72

each grouping do not follow this trend. Instead, the lowest discounts observed

within the entire range (2.8% and 0.0%) occurred within the smallest and

largest company groupings, respectively.

Data in Table 2 are presented in regards to the issue of lack of marketability.

However, significant variance in implied discounts for lack of marketability

throughout the dataset (including lack of trend for lowest discounts within each

grouping) suggests that factors, other than exclusively marketability, contributed

to observed price differences between restricted and unrestricted shares of

stock.

Other factors

Restricted stock studies have been criticized as being inconsistent with the Fair

Market Value standard. Restricted stock sales reportedly reflect transactions

among a select group of individuals, with particular motivations for buying/selling

under specific conditions. For example, some criticisms argue that discounts on

restricted stock and/or private placements represent “compensation” to specific

investors who provide guidance and assistance to the company’s management.

This suggests that other factors might have affected observed discounts in prices

from “marketable” shares of those same stocks.

Other criticisms argue that “blockage” or other “price-pressure” effects might

contribute to observed discounts. As one example, suppose a publicly-traded

company needed to raise additional capital, but management believed that issuing

new public shares would depress the market price (assume a market price of

$20/share). A large private placement of restricted shares might then occur at a

below-market price (assume a restricted price of $15/share). This presents the

question: Is it appropriate to infer a 25% discount for lack of marketability by

comparing the $15 restricted price to the $20 market price ($20 – 25% = $15)?

All else equal, the market price in this example would have decreased below

$20/share if new public shares had been issued. On that basis, the value of the

company’s comparative “liquid” shares is perhaps less than $20/share. And

therefore, in this example, comparing the $15 restricted price to the $20 market

price might overstate the implied discount for lack of marketability.

This example also illustrates that restricted stock studies data could reflect

transactions of varied buyer/seller motivations. All else equal, the buyer in this

example might demand a below-market price to offset risks of investing in a

company that was having difficulty raising additional capital. While the seller (the

company) might demand restrictions on the new (below-market) shares to protect

existing shareholders from a potential drop in stock price.

E. Evaluation and Recommendations

DLOM Job Aid page 73

Observers of this example transaction might then ask themselves...

Were the shares priced below-market because they were restricted?...

Or were the shares restricted because they were priced below-market?

This example illustrates the importance of understanding that observed

“discounts” from the market prices of assumed comparative “liquid” shares might

include consideration of factors other than exclusively marketability.

On excluding other factors

In regards to excluding other factors, the Bajaj Study 50 explored separation of

lack of marketability from other factors believed to affect observed price

differences between sales of restricted and unrestricted shares of stock.

The following citation from the Bajaj Study suggests a 7.23% discount for “lack of

marketability”:

“Therefore, controlling for all other factors influencing private placement

discounts, an issuer would have to concede an additional discount of

7.23% simply to compensate the buyer for lack of marketability.”

This statement supports a premise that market data commonly relied upon for

estimating discounts for lack of marketability include consideration of other

factors.

Summary

An appropriate discount for lack of marketability should not overstate the effects

of marketability upon the otherwise determinable pro rata value. The appraiser

should use judgment when applying discounts derived from summary median or

average data sources to a specific company or subject interest.

c) Use of analytical study results without getting behind data

Business valuators will often refer to one or more of the analytical studies and

quote certain of the statistics from the studies. For example, a statement may be

made that Wruck found a discount for lack of marketability of 17.6%, Hertzel &

Smith found a discount of 13.5% for lack of liquidity or that Bajaj et al determined

that the discount for lack of marketability should be 7.23%. These quotations are

then used to build a discount for lack of marketability pertinent to the valuator’s

50Bajaj, Denis, Ferris, and Sarin, "Firm Value and Marketability Discounts,"

Vol. 27, No. 1, Journal of Corporation Law, pp. 89-115, Fall 2001 (“Bajaj Study”).

E. Evaluation and Recommendations

DLOM Job Aid page 74

assignment or to justify a discount already determined by some other method.

Sometimes, one of these figures is simply adopted as representing the

appropriate discount for lack of marketability in a given assignment.

It should be remembered that these figures are the result of statistical analysis of

a specific data set as chosen by the researcher. The data set in question

contains those transactions chosen for one reason or another by the selector and

is pertinent to a given time period. Wruck pulled her data from 1979 – 1985,

Hertzel & Smith studied 1980 – mid-1987 while Bajaj utilized 1990 – 1995. In

each case, the sample size was small (128 transactions for Wruck, 106 for

Hertzel & Smith and 88 for Bajaj). Further, the selection methodology was not

well documented and, in each case, relied upon certain assumptions as to

registration status and appropriate measurement date. Finally, these studies

were all conducted for academic purposes rather than tax purposes investigating

various facets of capital formation and shareholder behavior. Although Bajaj

eventually extended his study for tax use in his Tax Court testimony it was not

originally intended for that purpose.

A valuator should not use the results from any of the analytical studies without

getting behind the data that was used in the various analyses. With respect to

Bajaj this is what the Tax Court attempted to do in McCord. Rather than

accepting the 7.23% discount presented to it in the direct testimony, the Court

looked at the data itself and instead determined a discount of 20% for use based

on the average discount attributable to Bajaj’s middle group of individual

transaction results. The Court justified its approach by noting that the

transactions in this middle group most closely represented the transaction with

which it was confronted in the Mc Cord case. In so doing the judge distinguish

the present valuation problem from the postulated circumstances attendant to

both the highest and the lowest discount groups from the Bajaj study. Whether

one accepts the Court’s logic in McCord or not this is the kind of analysis that

needs to be undertaken if one or more of the analytical studies is to be used in

framing an opinion on the proper level of marketability discount for a given

situation.

d) Use of study results not supported by market data

It is not uncommon for a valuator to propose a theoretical model as the basis for

the determination of a discount for lack of marketability. Having put in chosen

parameter values, the model then cranks out a percentage loss in value or a

reduced value that can be used to calculate a percentage discount for

shortcomings in liquidity or marketability. Although the model may seem

conceptually sound in the abstract, there is no attempt to validate the model

using actual current market data. For this reason, there is no way for the reviewer

to perform a reality check on the model results. Examples of this approach may

involve the application of the Quantitative Marketability Discount Model, one of

E. Evaluation and Recommendations

DLOM Job Aid page 75

the models based on option theory or one of the analytical approaches based on

a limited data set.

The discount for lack of marketability must be firmly based on current market

evidence. This point was brought out clearly in the recent summit on DLOM held

in San Diego and organized by Judge David Laro and Mel Abraham. No matter

how conceptually sound a model may appear to be, unless it can be

demonstrated that it produces results that can be verified with market evidence, it

remains a theoretical construct that assumes a negotiation pattern between

willing buyers and sellers rather than being based on the results of such a

pattern. A valuator must remember that a discount for lack of marketability or for

anything else is but a step towards arriving at fair market value. Thus, without a

verifiable basis in the market, the valuator is asking the audience to take his

result on faith based on what sounds reasonable rather than on what has been

empirically demonstrated.

e) Reliance solely on court decisions

Sometimes a valuator will base a decision as to the choice of marketability

discount on previous court decisions. For example, the valuator will review the

results of several cases such as McCord, Lappo and Peracchio and then base

the choice of discount on the discounts accepted by the court in the reviewed

cases. For example, the range of court discounts might have been from 20% to

25% so the valuator chooses 22.5% with the rationale that his valuation subject

is similar to the subjects under consideration in the cases cited. Judges are

sometimes found to adopt this approach as well. The judge will look at McCord

with its 20% discount and add a factor of say 3% based on his analysis of the

special factors of his case to arrive at a chosen DLOM level of 23%.

It must be remembered that judges are not valuators and are not constrained to

the environment in which professional valuators operate. A judge can adopt any

approach that is considered useful and can arrive at any result that seems

reasonable in his or her view based on all the considerations of the case which

often go well beyond the discount for lack of marketability. In addition, a judge

will often select one discount over another simply based on the ability or lack

thereof that the two sides of the dispute display in arguing their respective cases.

The court is a trier of fact and need not, if that is its choice, go beyond what is

presented to it. If one side argues persuasively while the other side disappoints

the court for one reason or another a discount may emerge without any real

justification for why it has been chosen. In fact, the discount selection may not be

based on any clear valuation logic at all.

The courts are an excellent source of information when legal precedent is in

question but can be a very questionable source when valuation guidance is

desired. If the decisions from various court deliberations are to be utilized in the

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